Adpulp
Advertising News and Know-How
By David Burn
The anti-Lovemarks argument just found its voice (or at least one I can readily comprehend), thanks to Rob at Bad Marketing. He writes: "Lovemarks isn't complete bunk. The vitriolic response comes because this ad agency has created and hyped the idea, and pretends they can recreate, even manufacture it. Most of us probably have some brand that we have an irrational attachment to, and see the same behavior in people …
Continue Reading about For Lovemarks To Count They Must Be Genuine Article →
By David Burn
MicroPersuasion is running a piece on podcasting pioneer Adam Curry. Curry recently spoke to Fortune about the podcasting network he's launching. Just as blogs have challenged mainstream media, Curry predicts that podcasts will take on radio and satellite. "With podcasting, people can tune out the world and listen to whatever they choose," says Curry. "In a way we're really looking at the dismantling of the …
By David Burn
By Chris Woodyard, USA TODAY For some workers, the desktop telephone is joining the adding machine and typewriter on the list of obsolete office equipment. In a move that other companies might soon follow, Sprint announced Monday that about 8,000 employees at Ford Motor will jettison their desktop phones and use cell phones exclusively. Ford joins a few mostly small or midsize businesses around the nation that have …
By David Burn
Like the VW suicide bomber spot I've tried to avoid, I also intentionally passed on the "Andrew Fischer's head as clever media buy" story. So, why cover either story now? Because it's believed both are hoaxes. According to comments made on Adrants, the wining eBay bidder for ad space on the Omaha man's head, Melody de Rivel, is the daughter of Snore Stop's CEO. de Rivel's winning bid totaled $37,375. Now rumor has it …
Continue Reading about Buzz Marketing Causes Bit Of A Headache →
By David Burn
MIAMI, Jan. 26 /CNW/ -- Bob Jeffrey, Worldwide CEO of JWT, the largest advertising agency in the U.S. and the fourth largest in the world, today introduced a new agency point of view that recognizes that time is at a premium, and advertising needs to focus on buying people's time. "Time is the new currency," said Jeffrey. "Our job is to ensure that more people spend more time with our clients' brands. We need to …
By David Burn
Danny G., like me, finds little of interest in the recent VW viral ad brouhaha. In his latest piece for Talent Zoo, he writes: "So when Mother Nature is the one that …
By David Burn
In certain quarters, there's a lot of talk about the death of advertising. Frankly, I find it hard to take seriously. I'm willing to grant that the industry has a head cold. And I'm willing to grant that blogs and other new media delivery systems can make it better, when properly administered. As far as death goes, I think not. Here's my pitch to students and others interested in a career in advertising: To really …
By David Burn
Business 2.0 named Toyota the Smartest Company of Year. With good reason: the Prius, the Scion and its marketing campaign, even something that other car companies take for granted--a minivan. But, I can't read all about it without a paid subscription. $6.99 for the year. $4.99 for six issues. Which leads me to ask, "Why is a magazine with a bleeding edge name like "Business 2.0" holding back the free flow of …
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