Toyota’s Smart

Business 2.0 named Toyota the Smartest Company of Year. With good reason: the Prius, the Scion and its marketing campaign, even something that other car companies take for granted–a minivan.
But, I can’t read all about it without a paid subscription. $6.99 for the year. $4.99 for six issues. Which leads me to ask, “Why is a magazine with a bleeding edge name like “Business 2.0″ holding back the free flow of information on the web?”
Last weekend at Blog Walk 6.0, Tom Sherman said he’d never pay for content online. I pretty much agree with his sentiment. There’s so much reliable information available for free, I feel like I can make do just fine without needing to pay the select few stuck on this dead-tree business model.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.