In certain quarters, there’s a lot of talk about the death of advertising. Frankly, I find it hard to take seriously. I’m willing to grant that the industry has a head cold. And I’m willing to grant that blogs and other new media delivery systems can make it better, when properly administered. As far as death goes, I think not.
Here’s my pitch to students and others interested in a career in advertising:
To really make it in advertising you will need to turn advertising on its head. It becomes an all-consuming way of life. You will no longer passively receive ads. You may very well begin to talk back to billboards and radio spots and TV spots. You may even burst out with,



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.