Thanks to Catharine P. Taylor at Adfreak for pointing us to these telling facts and figures. According to a new study by the Retail Advertising and Marketing Association (RAMA), a division of the National Retail Federation, many consumers rank the commercials as the most important part of the Super Bowl. The survey also found that the 145 million consumers who plan to watch the game will spend an average of $49.27, …
Pure Content–Oxymoron Of The Moment
Chicagoist is running a highly favorable piece on Costello's, which just so happens to be my local sub shop of choice. One commentator, Kris, asked, "Is this a blog entry or an advertisement? What gives?" Kris must not realize that everyone's a creative director today. That customers often know how to make better ads than the client, or god forbid, the client's ad agency of record. Pardon me, I'll work on the …
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Soapboxes For Everyone
In the comments area on Gaping Void, Dwight Little recently had this to say, "Advertising as we know it is ineffective. Advertising as we know it is obsolete. Advertising as we know it is extinct. Have I got that right? Once again, I ask Hugh - and Keith and the rest - if "the 'conventional' ad biz must die a quick and sudden death," what will replace it? I'm not trying to be snarky or insincere. I am genuinely …
Warning: Do Not Present At Customs
New York based advertising agency Cossette Post will be issuing faux passports beginning next week. Unlike official passports, these passports will be purposefully left in cabs, bars, libraries, malls and other popular locations as well as key retail outlets. …
Keds Gets A Foot Up With “O.C.” Star
Keds make it to the red carpet. ET reports that Mischa Barton, teen star of "The O.C." is the new spokesmodel for classic Keds Champion sneakers and Keds' upcoming spring 2005 collection. "I met with them and they had such cool ideas and their sneakers are going in so many new directions, I thought they could be brought back and be cool again," Mischa tells ET about her decision to sign on the dotted line for the …
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Press Release Needs Grease
I've been giving the Cluetrain crew a hard time of late, so I'll flip the script this time and give them a shout out. One of the Cluetrain's guiding principals (no. 14 to be exact) says, "Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, literally inhuman." Here's a splendid example. Castrol has signed Funkmaster Flex to …
Bud Conducts Taste Test At The Times
Chicago Sun Times advertising columnist, Lewis Lazare, got a little hot under the collar this week when Anheuser-Busch used Stuart Elliot of the New York Times to screen, approve and promote their upcoming Super Bowl ads. "Upending what had long been a strict rule of not allowing anyone in the media to see complete versions of its Super Bowl ads before they air, A-B chief marketing pooh-bah Bob Lachky presented more …
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Cluetrainers Need To Get A Clue
One of the blogerati's heavyweights weighed in today on how amazing the Cluetrain Manifesto is, and how clueless VW is for not understanding its inner most workings. "If I were you, VW, I would hold a contest to get people to create the best damned VW commercial anywhere and promise to spend big bucks to air it on, say, the Oscars. You don't have to pick the terrorist commercial. You'll be making clear that the thing …
