William Safire, our supreme guardian of the English language, writing in New York Times Magazine said: The time has come to unbrand the word brand. The noun blazed on the scene a thousand years ago as a burning stick, and the meaning soon transferred to the mark left on the skin of a horse or a criminal by such a stick, or branding iron. That mark became the sign of infamy: Richard Hooker wrote in 1597 of an age …
Online’s Piece Of The Pie Is Feeding More And More People
from San Francisco Chronicle: Five years after the dot-com bubble burst, Internet advertising is finally delivering on its promise. A passel of industry and analyst reports tell of a very strong 2004 and an even better 2005 for online ad spending. It's still a tiny portion of the entire advertising-dollar pie, estimated to be $12.3 billion of $256 billion in total spending by one account, but the talk is it's only …
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W’s Finger On The Button
International Herald Tribune reports that George Jones, Alan Jackson, Keney Chesney, Van Morrison, John Fogerty, John Hiatt, The Knack, Alejandro Escovedo, Kenny Loggins and Joni Mitchell all share space on the First iPod--the digital music player given to President Bush by his twin daughters last summer. The leader of the free world/oil industry likes to use his iPod as an excercise companion when mountain biking …
Try To Make It Real Compared To What
As Seth Godin considers Eddie Harris and Les McCann's performance at Montreaux Jazz Festival in 1969 and the various ways that performance has been handed down over time from LP to digitally remasted CD to MP3, he laments the loss of authenticity in digital reproductions. I wonder what happens when our digital culture has nothing to do but spread pale imitations of the original experiences? I wonder what happens when …
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Cell Phone Interruptus Reaches The Bedroom
Ad Age reports that a new global study, "Wireless Works: Exploring New Brand Connections," from Omnicom Group's BBDO Worldwide and Proximity Worldwide surveyed more than 3,000 mobile phone owners. The purpose of the study was to "better understand how consumers interact with their phone," according to a BBDO spokesman. Fourteen percent of the world's cell phone users report that they have stopped in the middle of a …
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Talk About Gettin’ ‘Em In The Franchise Early
McSuckle image found on Flickr Note: "dot at" is Austria's two-digit domain extension and McDonalds.at is the official McDonald's site in Austria …
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Brand Evangelists All Over Flickr
We know that brand managers need be monitoring what's being said about their brands in the bloatosphere, by using Technorati, for instance. It might also be wise for them to see what's being posted to Flickr and other photo-sharing sites. In a quick experiment I turned up all sorts of interesting brand-centered images, proving (in case you're still wondering how well advertising works) just how deeply brands are …
Sony Patents New And Improved Mind Control Device
from Reuters: If you think video games are engrossing now, just wait: PlayStation maker Sony Corp. has been granted a patent for beaming sensory information directly into the brain. The technique could one day be used to create videogames in which you can smell, taste, and touch, or to help people who are blind or deaf. The U.S. patent, granted to Sony researcher Thomas Dawson, describes a technique for aiming …
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