Having worked on the Coors account for a number of years, I can report what a dog and pony show the annual distributors conventions is. So, it comes as no surprise to read in Brandweek the lengths August Busch IV went to to impress his distributors. August Busch IV had whipped up the crowd of Anheuser-Busch distributors into a frenzy with an impassioned speech, promising that the No. 1 brewer would tell America the …
Harvard Students Are Brand Sensitive. Duh.
from Boston Globe: There are some things that even a $40,000-a-year Ivy League education can't buy. At Harvard, it's Frosted Flakes and Lucky Charms. Angry cereal fans are lashing out after Harvard University cleared its dining halls this school year of brand-name cereals, such as Fruit Loops and Cap'n Crunch, and swapped them for less expensive, apparently healthier options like Tootie Fruities and Colossal …
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Special Sauce To Make For Some Dope Rhymes
from Ad Age: Hip-hop artists have plugged in virtually every high-end brand from Cartier to Versace into their song lyrics. But now the Big Mac is about to get name dropped. McDonald …
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Carnitas With Guac To Debut On PBS
Denver-based gourmet burrito purveyor, Chipotle, is making some waves on PBS with "something resembling commercials," according to New York Times. The psuedo spots--which mock a typical PBS pledge drive--were created by TDA Advertising + Design in Boulder, CO. The spots had to toe some very fine lines. For example, the guidelines allow people in the spots to consume a product as long as they do not appear to enjoy …
Commerce With A Dash Of Art
Thanks to Room 116 for the pointer. …
Fighting Fakes Not Just For The Internet Anymore
The BBC reports that clothing brand Lacoste spends 3m euros ( …
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Poor Darius
Thanks to Adfreak for the pointer. …
Romancing The Rich
Promo Magazine reports that Maserati is using direct mail to dangle a trip for two to Italy in front of households with $500,000+ incomes. The promotional prize package includes: …