Brand Evangelists All Over Flickr

We know that brand managers need be monitoring what’s being said about their brands in the bloatosphere, by using Technorati, for instance. It might also be wise for them to see what’s being posted to Flickr and other photo-sharing sites. In a quick experiment I turned up all sorts of interesting brand-centered images, proving (in case you’re still wondering how well advertising works) just how deeply brands are embedded in our daily lives.
By using “tags” one can easily find just about anything of interest on Flickr. Simply type “flickr dot com slash photos slash tags slash (your brand here)”.
Here’s a small sample of what’s out there:
Red Stripe
Captain Morgan
Mercedes Benz
In ‘N Out Burger



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.