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David Burn

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ANA To Acquire DMA, Forming Largest MARCOM Trade Group in U.S.

The ANA (Association of National Advertisers), one of the oldest and most venerated trade association in the marketing industry, announced that it is acquiring another leading trade group, the Data & Marketing Association (formerly the Direct Marketing Association). The move was approved today by the board of directors of each organization, subject to formal approval of the voting members of the DMA. The …

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Business-Minded Artists and Alchemists Make The Best Advertising

How do ad agencies harness the stormy but illuminating forces of creativity and gain the competitive edge they need to help themselves and their clients succeed? Damon Stapleton, chief creative officer of DDB New Zealand, has some well formed opinions about the delicate balance between chaos and order, and how a great ad agency must allow for both. Creativity does not happen in a consistent timeline, a …

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Habitat and BETC São Paulo Kill Deadly Mosquitos Before They Hatch

Problem: The proliferation of the Aedes Aegypti Mosquito in Brazil, the carrier of such harmful diseases such as Zika, Dengue, Yellow Fever and Chikungunya. Solution: Habitat For Humanity and BETC São Paulo teamed up to create an innovative way to attack the mosquitos. https://youtu.be/TvUIOxxuLZI The posters dissolve during the rain, releasing a powerful yet environmental friendly larvicide that kills the …

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Social Media Managers Are Brand Activists, Not Chorus Girls

Wired's Jessi Hempel says what no one wants to admit: Women are preferred over men for social media management roles. Social media managers usually command less respect than PR managers, while taking on responsibility for an increasingly important distribution channel. The career has been referred to as the Pink Ghetto. Between 70 and 80 percent of social media workers self-identify as women on the salary …

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The Healthy Choice: Kim Olson for Texas Agriculture Commissioner

The economic impact of the food and fiber sector in Texas totals more than $100 billion annually. Ag is big business in the Lone Star State; therefore, the Texas Agriculture Commissioner is an important decision maker and public official. According to the Texas Tribune, Sid Miller’s first term as Agriculture Commissioner has been marked by numerous high-profile controversies that cost him the support of some key …

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Dermodex Makes “Baby Book” To Celebrate and Highlight the Need for Adoption

Late adoption in Brazil, as elsewhere, is rare. People want babies. Today, 92% of children who are waiting for adoption in Brazil are over seven years old. However, of the 37,000 parents who want to adopt, only nine percent welcome children of that age or older, according to data from the National Justice Council. To bring attention to the adoption cause, Dermodex brand, a specialist in diaper rashes, and BETC …

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#ThrowbackThursday: DDB’s Ads Kept President Johnson in The White House

Fear sells and right now Americans fear their shadows. Some fear the government, while others fear another civil war. Parents from coast to coast fear for the lives of their children every time they attend public school, church, or enter a movie theater. All this fear-based negativity is a disgusting and deeply unAmerican trend. To reverse the river, it may require the Democratic Party to relearn the basics of …

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