The New York Sun takes a look at former DDB CEO Keith Reinhard's efforts to promote America overseas: Though some of the worldwide antipathy toward America stems from unpopular policies, Mr. Reinhard says it is not a matter of simply a feel-good issue — Businesses are being hurt by our sagging reputation. In an increasingly competitive world, he says we need all the help we can get. Having managed a company with …
Blog Me In St. Louis
Just discovered AdSaint: The St. Louis Ad, Marketing and PR blog. It's published by Walt Jaschek, the Owner & CD of Walt Now Advertising and Branding. A good resource for anyone interested in the ad scene out in the Gateway City. …
Today’s Big Number
$120 million dollars. That's how much Invesco paid for the naming rights to Denver's football stadium. Last night, appearing alongside Joe Biden, Barack Obama said, "And tomorrow night, we'll be over at Mile High Stadium..." Spoken like a true sports fan. …
The Gray Lady’s Ad Revenue Takes A Dive
Even the venerable New York Times isn't immune to the newspaper slump. From The Wired Blog Network: Compared to last July, total revenues from continuing operations decreased 10.1 percent, advertising revenues decreased 16.2 percent and circulation revenues decreased 0.5 percent. Print ad sales were the killer once again, and all is pretty much in line with last month’s report, except for online. Total Internet …
Continue Reading about The Gray Lady’s Ad Revenue Takes A Dive →
Italy: Beautiful Country, Bad Client
If you think your client is a little too bureaucratic and slow, try designing a web site for Italy. The Wall Street Journal has more: Through the official Web site, Italy plans to showcase its cultural, natural and gastronomical treasures, while also helping tourists with hotel and travel bookings. The portal is scheduled to go live next spring. The plan has critics, however. Five years have already been spent -- and …
Continue Reading about Italy: Beautiful Country, Bad Client →
The Right Placement
Here's what you see this week as you leave the Minneapolis/St. Paul Airport and head into the Twin Cities: Minneapolis is the site of the Republican Convention next week. …
This McCain Is Rich…In Sodium and Potassium
When your brand shares the same name as a Presidential candidate, why not take advantage of it? That's what McCain Foods is doing: McCain Foods, a Canadian package-food company that has languished in American freezer aisles for years, has decided it's time for a change -- at least in frozen potatoes. McCain and Chicago-based agency Schafer Condon Carter decided on "Why McCain should be in the White House." The …
Continue Reading about This McCain Is Rich…In Sodium and Potassium →
LinkedIn Goes Hollywood
I generally like the no-frills, mostly business approach of LinkedIn. But today's New York Times reports that the site is struggling, and may find a bit of a boost in with the Hollywood crowd: The company bills itself as “the world’s largest and most powerful business network” but is known to most people as the Web site they begrudgingly visit every few months to approve be-my-contact invitations. Could Hollywood’s …
