This McCain Is Rich…In Sodium and Potassium

When your brand shares the same name as a Presidential candidate, why not take advantage of it? That’s what McCain Foods is doing:

McCain Foods, a Canadian package-food company that has languished in American freezer aisles for years, has decided it’s time for a change — at least in frozen potatoes.
McCain and Chicago-based agency Schafer Condon Carter decided on “Why McCain should be in the White House.” The campaign is for the company’s namesake frozen french fries, sweet-potato fries and kid-friendly “smiles.” Since McCain doesn’t use trans-fatty oils, a sample slogan is “McCain goes to war over oil.” Another one: “McCain brings ‘smiles’ to millions,” referencing the company’s disc-shaped potato product with smiley faces cut out.

Don’t know if the McCain the politician will care, but the confusion can sometimes be a problem. I do remember that back in the 80’s, His Purpleness didn’t like this spot:



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.