Check out this 472-slide presentation from HubSpot. It’s quite entertaining and comprehensive. The Evolution of Advertising: How Consumers Won the War for Their Attention from HubSpot All-in-one Marketing Software Have a great Independence Day Weekend.
SEATTLE—You have to trek up four flights of inconveniently located stairs to get to the office of Square Tomato, an agency located in the shadow of CenturyLink Field. So when a strange man knocked on the door unannounced and inquired about advertising services, agency principal Frank Clark was a little skeptical. Turns out the man […]
Like many people, I was impressed watching Texas state Senator Wendy Davis attempt a 13-hour filibuster of an anti-choice law. She couldn’t sit, eat, drink, or even lean on anything for support as she spoke. So it’s no surprise that the Mizuno Women’s Wave Rider sneakers she wore have gained a bit of attention, as […]
Following up on a recent post, I decided to take a closer look at introverts in the ad industry: Advertising is a subjective business that’s prone to groupthink. Do quiet people react to certain types of advertising the same way as extroverts? I wonder how many bad ads, or how many brand problems, could’ve been […]
“Fraud” is a very strong accusation, and that’s why this column in the Agency Post, written by Deborah Fisher of Response Mine Interactive got my attention. Fisher provides the all-too-common view of timesheets in the agency world: Driven by the need to bill clients in a timely manner, the accounting department nips at the heels […]
Today, health insurer Aetna is launching a new campaign themed, “What’s Your Healthy?” Created by Arnold Worldwide and Digitas, the campaign seeks to do what so many health insurance providers are trying to accomplish: Engage their customers and get them to be “proactive” about their healthcare. Pushing healthy habits ultimately reduces healthcare costs, so it’s […]
I’ve long ago stopped paying much attention to people who throw around the word “branding” or keep harping on the meaning of “brand.” Because depending on where you work — an ad agency, a design firm, a digital marketing shop, etc. — branding and brand building means something different to you. Still, it’s illuminating to […]