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Dan Goldgeier

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Current TV TwitteRFP Stalls Because Some Things Never Change

News broke on Adweek yesterday that the Current Media agency review, first announced via Twitter, has been put on hold and that the person who initiated the review, Jordan Kretchmer, has left Current. From Adweek: When reached via e-mail, [New SVP of Marketing Michael] Streefland acknowledged the pause in the review, indicating that Current executives needed time to chart the brand's strategic course. "The Current …

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But Wait, There Really Is More: Lessons From Billy Mays

What can advertising pros learn from the dear departed Billy Mays? I had a few thoughts, like this one: Make a promise, not an overpromise. Sure, the yelling and selling makes it seem like the product being hawked will save your life, but actually, the promises made in most infomercials are much more mundane. You'll get out tough stains. You'll fix those hard-to-mend rips on clothes. While a lot of advertising …

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Jeff Goodby Doth Protest Too Much

The latest voice to chime in about the increasing triviality of awards shows is Jeff Goodby, writing in Ad Age: It's fast becoming clear that the majority of things we're rewarding, as an industry, are either small or marginal efforts for legitimate clients, things we made for real clients that the clients seem not to have ever heard of, or out-and-out fakes. Some of these projects are well-intentioned since, at the …

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Alice Sends You The Goods

Alice.com, a new e-commerce site, is trying to put a dent into those weekly trips to Target or Wal-Mart. BusinessWeek has more: Instead of buying the goods from manufacturers, marking up the price to make a profit, and then selling them--the traditional retail model--Alice makes no money on the sale of the goods. The manufacturer sets the price, while Alice handles fulfillment and customer service, passing along …

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Go Ugly

As I sit here staring at my sleek new iPhone 3GS, I'm thinking about the design sensibility that led Apple to ditch a keypad altogether for the simplicity of a touchscreen. Makes it a little more difficult to type but certainly helps the design. Product developer, John Edson writes on Fast Company why ugly products also sell: The nightmare for product managers is working for months on a new product launch only to see …

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Will Prescription Drug Ads Be Taxed?

With all sorts of healthcare reform proposals being floated, the American Advertising Federation is in a tizzy over the specter of a tax on prescription drug advertising as a means to finance some of the healthcare proposal. Here's part of what the AAF sent out in a letter to its members: Because healthcare reform is moving very fast, and Senators communicate with each other it is vital that ALL Senators hear strong …

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