I've noted before that in smaller ad markets, the ADDYs can be a big deal and a point of pride in the local business community. But it's a sign of the times that there'll be less entries across the country this year for all awards shows. The Pittsburgh Business Times reports: The Pittsburgh Advertising Federation said Wednesday that it received 275 entries for the upcoming Addy Awards, down 31 percent from a year …
Google Newspaper Ads: Kind Of Like Dancing On Old Media’s Grave
According to TheNextWeb.com, Google is taking out full-page newspaper ads in the UK to advertise Chrome, its new browser. The ad's front page, continuing the theme of the video ad Google launched last week, describes Chrome as "A fast, new browser. Made for everyone". Inside, the ad explains why Google made the browser and details its features such as the unique way it handles tabs and its Incognito mode (often …
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Big Ink Faces Big Blowback
If you own a photo or other type of inkjet printer, then you know that it's a lot like the Gillette razor and blade business model -- you can get a printer for practically nothing but the ink is crazy expensive. Kodak is turning that upside down -- and going head on against HP and Canon with People Against Big Ink. The site taps into customer frustrations by mixing user reviews, news articles, and other content, …
Nancy Hill Is Looking For A Transformer
The President and CEO of the AAAA is on a mission to get some new voices heard. Here's part of the pitch that landed in my inbox: Like you, I'm tired of hearing from the same industry thought leaders talking about the same so-called thought-leading things at industry conferences. What I really want is to hear from you: If you had just five minutes in front of the entire advertising community, what would you say about …
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Giving The Usual Routine The Boot
Frankly, I spend too much time online. Surfing, blogging, tweeting, Facebooking--I simply can't keep up with it all. I feel pressured to keep up so I can stay relevant in advertising. But recently, I was reminded that getting out and experiencing the real world is just as important, if not more so. Yes, there are plenty of research services, Account Planners, ethnographers, trend hunters, and other companies that …
Keeping Web Tracking On Track
With so much focus on accountability and ROI, there's an increasing pressure on agencies to prove their advertising works. And with interactive, agencies are asked to provide detailed metrics whenever possible. The trouble is, the more consumers know about how much they're tracked online, the more they don't like it. So with the specter of legislation looming, the ad industry is attempting some self-regulation. From …
Real Life McCann Welcomes Fictional Agency
The folks at McCann Erickson probably liked, and disliked, the season finale of "Mad Men." The episode featured Sterling Cooper set to be sold to 1960's era McCann, an agency described as not a good one for Don Draper & Co. to work for. 2009's McCann decided to play along: McCann Erickson bought ads that appear in the Nov. 16 issues of the trade publications Adweek, Brandweek and Mediaweek, which carry the headline …
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Calling All Friends Of AdPulp In NYC
Hey all -- I will be in New York later this week (Thursday and Friday) and would love to meet up if you're around. Perhaps we could get a Happy Hour together on Thursday. I don't have any particular place in mind, something laid-back would suit the AdPulp style. So yes, I am indeed crowdsourcing some suggestions. If you're interested, email me at dgoldg@mindspring.com. Thanks! -Danny G (Dan Goldgeier) …
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