Google Newspaper Ads: Kind Of Like Dancing On Old Media’s Grave

According to, Google is taking out full-page newspaper ads in the UK to advertise Chrome, its new browser.

The ad’s front page, continuing the theme of the video ad Google launched last week, describes Chrome as “A fast, new browser. Made for everyone”.
Inside, the ad explains why Google made the browser and details its features such as the unique way it handles tabs and its Incognito mode (often nicknamed ‘Porn Mode’ by users).

I certainly don’t blame newspapers for taking Google’s advertising money, but you gotta wonder if they’re happy about it.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.