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In the wake of the BP oil spill, Forbes takes a look at what other oil companies are doing to get their message out: Shell Oil recently launched a campaign created by JWT in London that trumpets the company's efforts to "build a better energy future" by delivering liquefied natural gas to Japan and creating emissions-butting fuel for factories in Brazil. The Netherlands-based company rolled out the campaign, themed …
Continue Reading about Oil Companies’ Image Ads Keep Flowing →
It's an unusual approach for a company that produces cellulosic ethanol, but I'm intrigued by POET. I like the attitude of these spots, and the facts at the end are very effective. Unfortunately, the setup of these spots mirrors much of our attitude about weaning ourselves off of foreign oil: No one seems to give a crap. …
They're not subtle, are they? At least they're consistently tacky. …
Continue Reading about More Slick Advertising From Spirit Airlines →
The key takeaway in Adweek's story about Mazda picking WPP to handle its business: After strategic presentations last month, client executives narrowed their focus to the WPP team and the Omnicom team led by DDB, said sources. WPP is expected to create a dedicated unit to service the account. The pick is not surprising. WPP has consolidated its Ford work at an entity called "Team Detroit," and Ford has a part …
Today, BP put its Chairman in front of the cameras, a man who doesn't speak English as a first language, and it showed: On Wednesday, BP Chairman Carl-Henric Svanberg told reporters in Washington: "I hear comments sometimes that large oil companies are greedy companies or don't care, but that is not the case with BP. We care about the small people." He later said he was very sorry for speaking "clumsily." Why did …
Medill Reports, which is written produced by grad students at Northwestern University's Medill School of Journalism, takes a look at some startup advertising firms in Chicago, including one called Couqa: Couqa's three partners--Erin Creaney, Justin Carlson and Megan Dalke--have begun to tackle "a noticeable gap" in Chicago's consumer brand coverage. "There's definitely a mid-price-point market that we are trying to …
Continue Reading about New Startups Blowing Into The Windy City →
As digital and mobile become more prominent, it's getting more personalized--or more intrusive and creepy, depending on how you look at it. Can creatives hold their own in a world where databases of consumer information and tracking behavior are king? In the advertising industry, we've convinced ourselves that more habit tracking and personal data is the key to better ROI. And few people in advertising can get away …
If you see a lot of reviews of Delivering Happiness: A Path to Profits, Passion, and Purpose by Zappos CEO Tony Hsieh today, there's a good reason for it: He planned it that way, offering review copies weeks in advance to bloggers and other folks on the condition they'd review it this week. It's just one more way this company is connecting with its customers and the online community at large. Hsieh made money in the …
Continue Reading about Delivering Happiness Is A Personal Look At The Zappos Phenomenon →
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