POET Waxes Ethanolic

It’s an unusual approach for a company that produces cellulosic ethanol, but I’m intrigued by POET.


I like the attitude of these spots, and the facts at the end are very effective. Unfortunately, the setup of these spots mirrors much of our attitude about weaning ourselves off of foreign oil: No one seems to give a crap.

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.