Adpulp
Advertising News and Know-How
Here's the new Chevrolet (don't call it Chevy!) Corvette spot from Goodby, Silverstein & Partners: This comes not too long after Wieden's Jeep and Dodge spots. Sounds like America certainly needs some reassuring these days, doesn't it? …
Continue Reading about America Builds Cool, Badass Stuff: The Chevrolet Version →
Saatchi & Saatchi's Tel Aviv office is hoping there's wisdom in the crowds. They're looking for suggestions to solve the Israeli-Palestinian conflict via The Impossible Brief. Visitors to the site are encouraged to upload their ideas for a chance to win a trip to Cannes next year. The requisite Facebook page already has some suggestions, from joint athletic teams to cross-border blood drives and a mutual love of …
Continue Reading about Can Advertising Solve The Israeli-Palestinian Conflict? →
In this day and age of corporate doublespeak and political manipulation, the importance what's being said takes a back seat to how it's being phrased. And through it all, consumers and voters simply don't believe much of what they hear anymore. Michael Maslansky explores the world of corporate communication in The Language of Trust: Selling Ideas in a World of Skeptics. There are some interesting case studies and …
Continue Reading about The Language Of Trust Takes A Singular Look At Doublespeak →
It's a small study, so take it for what it's worth, but eMarketer.com cites a study of female college students that suggests mobile ads are a turn-off: A Ball State University study of a primarily female group of college students found that a majority of them had seen ads on their phones, including 51.2% of smartphone or touchscreen phone users and 61.3% of feature-phone users. Text ads were most prevalent. Their …
Continue Reading about Are Mobile Ads Just Plain Annoying? →
I haven't dug into it yet, but I'm looking forward to reading a short e-book called Makin' Ads Abroad, by Greg Christensen, who's currently a CD/CW at The Richards Group in Dallas but has spent a few years working in agencies in Europe. It's always seemed to me that while loads of international creatives come to America to find their dream jobs, the opportunities for Americans when they go abroad seem more …
I'm not sure I buy this argument, but The Washington Post takes a look at a new wave of ads that seem to appeal to the "Tea Party" movement: There's nothing new about patriotic commercials, especially near the Fourth of July. But Dodge's "Freedom" ad is a little different, with its direct appeal to the rebellious themes that define the "tea party" movement. Marketing consultants say the ad is one indication that the …
Continue Reading about Is The Tea Party A Hot Target Audience? →
This is another entry in AdPulp's ongoing "Agencies In Strange Places" series. As I was kayaking near Hood River, Oregon last week, I wondered why I didn't live out there where it's so gorgeous and the town has such a cool feel to it. Thinking that the urban realities of the advertising business limited my lifestyle options, I was curious to know if anyone could live--and work successfully--in paradise. Yes, it turns …
Continue Reading about Interactive In The Hood–River, That Is →
This new Old Spice spot feels a little, well, sequel-y (is that even a word?), but it's still inventive--and sells the hell out of the product. Glad these ads are getting the recognition they deserve. They're a testament to the power of a great--and fun--idea. …
Continue Reading about Another One Of The Ads Your Ad Should Feel Like →
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