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America Builds Cool, Badass Stuff: The Chevrolet Version

Here’s the new Chevrolet (don’t call it Chevy!) Corvette spot from Goodby, Silverstein & Partners:

This comes not too long after Wieden’s Jeep and Dodge spots. Sounds like America certainly needs some reassuring these days, doesn’t it?

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.

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  1. David Burn says

    re: America certainly needs some reassuring these days, doesn’t it?
    All I can think about when I see these “America the Builder” spots from any of domestic car brands currently running one is, that’s the best argument Detroit has to offer?
    Wieden and Goodby are capable of so much more. But the clients in these cases are clearly not ready for car ads that don’t look like car ads. Yet, I can’t think of a category that needs reinvention more.