Here's a spot in favor of Proposition 19, which would regulate, control, and tax marijuana in California: Is this an argument that would sway the public? We'll see. You can find out more about the sponsors of this spot at YesOn19.com. …
More Ad People In Politics? It Might Help Us Be Better Ad People
Longtime friend of AdPulp and CEO of The Next Wave, David Esrati, ran again for Congress this year. And he didn't make it past the primary in his Ohip district. But he thinks more ad people should run for office. Why? Because it's an eye-opener. And all those people in marketing and advertising, who have an iPad, smart phone, eat organic, sip latte from Starbucks, has friends on Facebook and followers on Twitter- …
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Come See The Creepy Side Of Sears
I gotta admit, I don't think about Sears much. Haven't bought anything there in years and yes, I'll always remember it as the place where my grandfather would park the car when he took us to the mall. But Sears is still alive. Sort of. You can see more of Sears' Sears' pursuit of the zombie shopper here, and befriend Zombie Shopper on Twitter. I appreciate the whimsy, but I wonder if this'll help resurrect Sears' …
Against Government Waste, But For Big-Bugdet Spots
An organization called Citizens Against Government Waste is stimulating the economy by spending a lot to make and run this spot. I have no objection to reducing government waste, but if you're curious, according to its website, these Citizens represent the legacy of the Grace Commission, which was a...you guessed it...government-mandated commission appointed by Ronald Reagan. And according to Wikipedia, Congress …
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Can Brand “Movements” Really Go Anywhere?
We all know that there are some agencies, marketing gurus, and other folks who are pushing the idea of creating "movements" around brands. I've been very curious about the philosophy surrounding this for some time. Now, getting people to participate in any sort of movement is rare, and requires to some extent time and dedication. And whether you like him as a candidate or President or not, Barack Obama inspired …
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UnMarketing: An Odd Title But A Better Book
I have to admit, after seeing so many me-too books on social media and web 2.0 this year, I wasn't expecting much from Scott Stratten's UnMarketing: Stop Marketing. Start Engaging. "UnMarketing" sounds, well, unctuous. But I was surprised as to how much I enjoyed it. First and foremost, Stratten has a good sense of humor and it shows in his writing. The book lays out the many ways social media and word-of-mouth …
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R.I.P., Mr. C.
Sure, he was Mr. Cunningham on Happy Days, but I also remember him being the proud spokesman for Glad trash bags. Happy Days Star Tom Bosley Dead at 83. …
McDonald’s Pushes Apples In The Land Of Pork Barrel Spending
I'm visting Washington DC this weekend, and being a news and political junkie, I happened to pick up free copies of Politico and The Hill, two tabloid-shaped papers that focus on insider politics, congressional races, and the like. So who's ponying up cash for full-page color ads in these papers? Folks you'd expect to want to influence Congress: defense contractors like Northrop Grumman and MEADS, pharmaceutical …
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