Adpulp

Advertising News and Know-How

You are here: Home / Archives for Dan Goldgeier

Dan Goldgeier

By

S.C. Johnson Will Stage Massive Review And That’s Not Merry News For Some

Wow, talk about a Christmas Eve news drop. And George Parker had been suggesting it would happen for a while. Lewis Lazare of the Chicago Sun-Times reports more: S.C. Johnson has dropped a huge bomb. The Racine, Wis.-based global giant in home care is putting the advertising accounts for its entire global portfolio of brands into review -- business potentially worth hundreds and hundreds of millions of dollars to the …

Continue Reading about S.C. Johnson Will Stage Massive Review And That’s Not Merry News For Some →

By

Droga5 Goes Long – Copy, That Is

As a copywriter, I suppose I'm contractually obligated to say I like this holiday card/ad from Droga5. Click on it to enlarge. But the truth is, in 2010, I first encountered this not in the newspaper it ran in (which was in Australia), but on a few blogs like Adfreak and some others. And I skimmed it. I've skimmed it 4 or 5 times to get the general idea. Even as I'm posting this, I haven't read the whole thing from …

Continue Reading about Droga5 Goes Long – Copy, That Is →

By

Are DVR Viewers Skipping The Ads? Really, Who Knows?

I'll admit, if I watch a show on a DVR, I'll skip the ads -- that is, if I'm paying that much attention. Often, I'll be watching while doing something on my laptop and I'll forget what I'm watching isn't live, so then the commercials will play. It's this kind of existence that the New York Times reports is trying to be sorted out: Nielsen suggests that DVR owners are watching more TV and commercials over all than …

Continue Reading about Are DVR Viewers Skipping The Ads? Really, Who Knows? →

By

Forbes Declares Ad Superlatives, And Commenters Beg To Differ

Among the many year-end "Best Of" lists comes The Year's Most Creative Advertising Ideas on Forbes.com. Note the terminology here -- not the most creative ads, but ideas. So there's a mix of interesting things here, from Old Spice's TV ad to Kellogg & Nestle's Pop Up Stores to The Puma Social Campaign to Alicia Keys "Digital Life Sacrifice" (where celebrities went "dead" on social media to raise money for AIDS …

Continue Reading about Forbes Declares Ad Superlatives, And Commenters Beg To Differ →

By

Create Great Print Ads And The Rest Will Follow. Maybe.

As a copywriter in an ad agency that does as much digital work as traditional, I'm acutely aware of the need for multi-faceted writing and ideas that work across media. But as an instructor at Portfolio Center, I'm faced with teaching beginning ad students the fundamentals of concepting and writing. And I find that if students can't concept a decent print ad, there's a good chance they'll struggle with the more …

Continue Reading about Create Great Print Ads And The Rest Will Follow. Maybe. →

By

Surely, Ads Can Still Influence Popular Culture

When the news of Leslie Nielsen's death spread last week, it spread quickly. And pretty soon, everyone was sharing their favorite quotes from "Airplane" and "The Naked Gun." Will we ever see a time again when mass culture is shared so much? Can advertising, which has played its role in the culture, be a part of it? For most, advertising is disposable popular culture. But it can always be something more. We all want …

Continue Reading about Surely, Ads Can Still Influence Popular Culture →

By

Old Times Here Are Not Forgotten, But The Commercials Don’t Pass Muster

We're coming up on the 150th anniversary of the Civil War -- or, as they call it around these parts, the War of Northern Aggression or the War for Southern Independence. Battlefields, reenactments, and other historical landmarks will be big tourist attractions over the next few years. But as the Atlanta Journal-Constitution Radio & TV blog reports, The History Channel isn't warming up to the perspective offered by …

Continue Reading about Old Times Here Are Not Forgotten, But The Commercials Don’t Pass Muster →