Droga5 Goes Long – Copy, That Is

As a copywriter, I suppose I’m contractually obligated to say I like this holiday card/ad from Droga5. Click on it to enlarge.
But the truth is, in 2010, I first encountered this not in the newspaper it ran in (which was in Australia), but on a few blogs like Adfreak and some others. And I skimmed it. I’ve skimmed it 4 or 5 times to get the general idea. Even as I’m posting this, I haven’t read the whole thing from start to finish even once. But I did find the biggest JPG I could so I could read it clearly.
So it seems these days, even this copywriter can’t give long copy the time and love it needs. (And that’s probably how people approach my Talent Zoo columns.)
Still, from what I can glean, it’s a nice sentiment from Droga5. So read and take it to heart.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.