I've said it before, and I'll say it again: If you really want to follow the money in advertising, you have to do it with political advertising and issue advocacy advertising. Headed into 2012, we're going to be flooded with it. And it's getting more sophisticated. SocialVibe, based in California, is rolling out PoliticalVibe, which provides interactive ads for candidates that look like the sample screenshot …
S.C. Johnson Moves From DraftFCB
I'll present this without much comment, though I'm sure George Parker will have plenty to say about it. From Crain's Chicago Business: In a big blow, Chicago ad agency DraftFCB has lost its $65-million-revenue global account with S. C. Johnson & Son Inc., which is splitting the work between Chicago-based roster agencies Ogilvy & Mather and EnergyBBDO, Crain’s has learned. After seven months of back and …
Copywriters Without Borders – And Customers Without Loyalty
So, now that Borders is going out of business, what's going to happen to all the information they collected on me as part of my Borders Rewards Card? You know--it was a "loyalty program." But what happened to the loyalty? Borders emails showed up two or three times a week once I signed up for the card. And the only emails I paid attention to were the ones that featured coupons -- significant ones. 20% off one …
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The Whippersnapper Behind Mr. Whipple Passes
Most ad people these days only know Mr. Whipple from Luke Sullivan's book. But the man was an icon, and his creator has passed away. USA Today reports: John Chervokas, an advertising visionary who dreamed up "Please Don't Squeeze the Charmin," will be memorialized by colleagues and family this week. In 1964, Chervokas was a 28-year-old advertising writer for Benton & Bowles who was ordered to create a …
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Let’s See Newt Gingrich Get Women To Strip For Him The Way Vladimir Putin Can
It's a new twist in Presidential ads. Using a little T&A might just help Vladimir Putin win re-election in Russia: So what's the story? Wired has the details: In the video, a young lady named Diana sings Vlad’s praises, saying “I’m crazy about a person who changed the life of our country. He’s a capable politician,” according to a GlobalPost translation. With plump lips, dewey eyes and lots of cleavage, she …
Agencies And Clients Can Agree To Disagree. Sometimes.
Over at Ad Age's Small Agency Diary, President of Indianapolis agency Young & Laramore, Tom Denari, reflects on whether agencies and clients can disagree and still have a respectful relationship: While it might sound counter-intuitive, disagreement is what builds trust in a client-agency relationship. Not the kind of disagreement we see in the political world, where our parties simply bicker in order to discredit …
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Goodby Embraces Criticism Of New Milk Campaign
With criticism of its new "Milk can help reduce the symptoms of PMS" campaign all over the web, Goodby Silverstein & Partners has shifted tactics. The campaign's website, EverythingIDoIsWrong.org, now points to GotDiscussion.org. The site links to many of the articles and blog posts that discussed the campaign, and also provides a forum for more people to comment. The New York Times has more: Jeff Goodby, the …
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Jacksonville Agency Looking For Best-Of-Breed Creative, It Looks Like
On Ideas in Jacksonville, Florida, is looking for a Copywriter. How do I know? Targeted advertising on Facebook: Will the job make you bananas? Do you have to be really hairy to qualify? Will you always feel hunted from the 1st day on the job? Apply and find out! …
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