I’ve said it before, and I’ll say it again: If you really want to follow the money in advertising, you have to do it with political advertising and issue advocacy advertising. Headed into 2012, we’re going to be flooded with it. And it’s getting more sophisticated.
Here’s a revealing bit from their press release:
“Campaigns that insist on reaching out to voters only through traditional means will find themselves left on the sidelines in 2012. Print mailings, robocalls, and even TV advertising will all take a back seat to digital advertising this election season,” said Jay Samit, CEO of SocialVibe. “Engagement advertising has proven to be the most cost effective form of advertising for brands. By bringing the model to the political landscape, campaigns and voters alike can get the true value out of political advertising within social environments like Facebook.”
And with corporations looking to add their voices to the political mix via advertising, you’ll see a ton of interactive ads for candidates, ballot initiatives, causes, and organizations like “Americans for This-Or-That.” Brace yourselves. It’ll be everywhere. I completely understand why a firm like SocialVibe wants a piece of this growing pie.