Political Ads Go Interactive

I’ve said it before, and I’ll say it again: If you really want to follow the money in advertising, you have to do it with political advertising and issue advocacy advertising. Headed into 2012, we’re going to be flooded with it. And it’s getting more sophisticated.

SocialVibe, based in California, is rolling out PoliticalVibe, which provides interactive ads for candidates that look like the sample screenshot below.

Here’s a revealing bit from their press release:

“Campaigns that insist on reaching out to voters only through traditional means will find themselves left on the sidelines in 2012. Print mailings, robocalls, and even TV advertising will all take a back seat to digital advertising this election season,” said Jay Samit, CEO of SocialVibe. “Engagement advertising has proven to be the most cost effective form of advertising for brands. By bringing the model to the political landscape, campaigns and voters alike can get the true value out of political advertising within social environments like Facebook.”

And with corporations looking to add their voices to the political mix via advertising, you’ll see a ton of interactive ads for candidates, ballot initiatives, causes, and organizations like “Americans for This-Or-That.” Brace yourselves. It’ll be everywhere. I completely understand why a firm like SocialVibe wants a piece of this growing pie.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.