Adpulp

Advertising News and Know-How

You are here: Home / Archives for Dan Goldgeier

Dan Goldgeier

By

The Miami Ad School Goes Pro With NYC Workshops And Seminars

I’ve written about it a couple of times before: It’s incredibly difficult to be a busy working professional in advertising and marketing while learning new skills or keeping up with technology and trends. So if going back to school full-time isn’t feasible, what options are there besides the costly Hyper Island Master Class? Enter Miami Ad School PRO, a new program featuring seminars and workshops of all kinds, …

Continue Reading about The Miami Ad School Goes Pro With NYC Workshops And Seminars →

By

Parody Ad Suggests Starbucks Adds ‘Tude To Every Cup

Saturday Night Live's last episode featured this parody ad for the Starbucks Verismo: What caught everyone's interest were the voices of the machines, which do sound as if they were performed by a African-American actors. Ad Age has an article on the broader debate. You can save the "is it racism or not" arguments for that article. Here's my question to ad pros: Have you ever been in a situation where you …

Continue Reading about Parody Ad Suggests Starbucks Adds ‘Tude To Every Cup →

By

More Thoughts On Social Media Is Bullshit

David already covered the book, but author B.J. Mendelson specifically asked me for my thoughts. I’m happy to oblige. With a title like Social Media Is Bullshit, B.J. Mendelson created a bit of a Rorschach test with his new book. Depending on how you feel about social media, or your role in using it for business, you’ll either love or hate his arguments. But the truth is more complicated than that. …

Continue Reading about More Thoughts On Social Media Is Bullshit →

By

Advertising Is Full Of Sinners. Now We Can Confess.

Pride. Sloth. Envy. Wrath. Lust. Gluttony. Greed. What would advertising be without them? We all have those dirty, secretive thoughts we have during meetings or concepting sessions, or when we're alone at our desks. Now, creatives David Ma and Nick Hugh Schmidt are letting you confess. And then be judged. Enter yours at The Creative Confessional. Every confessional can be voted on, either to "absolve" or …

Continue Reading about Advertising Is Full Of Sinners. Now We Can Confess. →

By

Should You Advertise In Unfriendly Territory? The Mormons Do.

Last night I went to see the touring production of “The Book of Mormon,” a musical from the creators of South Park. It’s quite funny, but it takes some serious jabs at the LDS Church and the origins of its beliefs. Flipping through the Playbill I got when I entered, I noticed several ads like the one shown here. The LDS Church has placed these ads on purpose, as the LA Times notes. Clearly, most of the audience …

Continue Reading about Should You Advertise In Unfriendly Territory? The Mormons Do. →

By

Automated Creativity Is Coming But Its Success Won’t Be Automatic

A while back, I wrote about the automated Fantasy Football recap articles I'd been getting this year. It got me thinking. With so much space to be filled (see David's post from earlier this morning), is it worth it for brands to get humans to do this work? If the data can be analyzed and used to create realistic writing, we could see a lot more automated creativity: Just imagine a friendly-sounding paragraph …

Continue Reading about Automated Creativity Is Coming But Its Success Won’t Be Automatic →

By

Marketing Buzzwords I’d Love To See Gone in 2013

I'm quite the admirer of George Carlin. No one dissected the modern English language so astutely the way he did. Particularly when it came to colloquialisms and phrases we all use. Writing for Talent Zoo, I've attempted to do this myself a few times over the years with the language of marketing and advertising: On Killer Books and Hard-Hitting Executions The Importance of Filtering Actionable Jargon Into …

Continue Reading about Marketing Buzzwords I’d Love To See Gone in 2013 →

By

Does The Freelance Economy Improve Advertising?

I've worked at full-time jobs and also had long stretches as a freelancer. And as I wrote on Talent Zoo not long ago, more and more ad agencies are making the use of freelancers or permalancers a normal way of doing business. Writing on PandoDaily, site founder Sarah Lacy explores the flip side of our increasingly freelance economy: Great entrepreneurs know they can’t be in this alone. When you find talent, you …

Continue Reading about Does The Freelance Economy Improve Advertising? →