Congrats to the awesome Noelle Weaver and the rest of the folks at Shepardson Stern + Kaminsky for landing a big fish, as Adweek reports, SS+K has taken the Delta airlines account. Delta, though, is facing bankruptcy and a possible strike, so things won't be easy. Not to mention a marketing brain drain that has left the advertising in tatters: BBDO in Atlanta had the Delta account for about 50 years until 1997 or …
Howard Stern May Not Be The Killer App For Sirius
A while back, I wrote that there would always be limits on what kinds of content consumers would be willing to pay for. Now comes this AP report which suggests that many of Howard Stern's fans aren't willing to pony up the money to hear him on Sirius Satellite Radio: A Jacobs Media poll of more than 25,000 listeners of 79 rock stations across the country indicates that 7 out of 10 former Stern listeners continue to …
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Ambien Wakes Up To The Bad Press
There's nothing like a few weeks of TV news horror stories to get a marketer motivated. From Ad Age: Two weeks after news that taking Ambien could result in binge eating and driving while asleep, sales of sleeping medications began tanking, finally causing Sanofi-Aventis to wake up and advertise the safety of its product. And it looks like rivals won't be far behind. The print campaign for Ambien, the $2.1 billion …
Paul Arden Writes Again
Strolling through a Barnes & Noble today, a familiar, yet odd look caught my eye: Whatever You Think, Think The Opposite is the latest book by former Saatchi & Saatchi Creative Director Paul Arden, whose book "It's Not How Good You Are, It's How Good You Want To Be" was quite a word-of-mouth success when it came out. …
Are African-Americans More Likely To Think Arbys And Wake Up With The King?
From the AP: There are far more ads for fast food and snacks on black-oriented TV than on channels with more general programming, researchers report in a provocative study that suggests a link to high obesity rates in black children. The results come from a study that lasted just one week in the summer. Commercials on Black Entertainment Television, the nation's first black-targeted cable channel, were compared with …
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A Closer Look At Cell Phone Marketing
BusinessWeek takes a closer look at marketing on cell phones. I'm not sure what's hype and what's reality, but the head of Verizon is pretty optimistic: John Stratton, chief marketing officer at Verizon Wireless, the leading U.S. wireless service provider after Cingular, recently told advertising execs he believes mobile advertising will eventually grab 25% to 30% of the approximately $100 billion spent on branding …
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Marketers Losing Confidence In TV Ads, Creatives Aren’t
From Ad Age: More than three out of four advertisers -- 78% to be exact -- said they have less confidence today in the effectiveness of TV advertising than they did two years ago, according to a survey released at today’s Association of National Advertisers TV Ad Forum. Well, read the rest of the article if you want more statistics about DVRs, VOD, iTV, etc. Not a day goes by that we aren't hearing statistics about …
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Nike + Google = World Branding Domination
From BusinessWeek: Nike (NKE) and Google (GOOG), hoping to take social networking to a new realm, have quietly launched the first invitation-only Web site for soccer-mad fans around the world. Joga.com went live late last week and will soon be running in 140 countries and 14 languages. Joga.com is a free network where members will be able to create Web sites and send e-mail, photos, and video clips, as well as access …
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