From Ad Age:
More than three out of four advertisers — 78% to be exact — said they have less confidence today in the effectiveness of TV advertising than they did two years ago, according to a survey released at today’s Association of National Advertisers TV Ad Forum.
Well, read the rest of the article if you want more statistics about DVRs, VOD, iTV, etc.
Not a day goes by that we aren’t hearing statistics about the waning influence of the 30-second spot. But just try being an advertising creative looking for a job without a “killer” current TV reel of big-budget spots, and see how far you get. Shiny happy ads still land you big bucks in this business.
