From Ad Age:
More than three out of four advertisers — 78% to be exact — said they have less confidence today in the effectiveness of TV advertising than they did two years ago, according to a survey released at today’s Association of National Advertisers TV Ad Forum.
Well, read the rest of the article if you want more statistics about DVRs, VOD, iTV, etc.
Not a day goes by that we aren’t hearing statistics about the waning influence of the 30-second spot. But just try being an advertising creative looking for a job without a “killer” current TV reel of big-budget spots, and see how far you get. Shiny happy ads still land you big bucks in this business.
More proof that the industry is lagging WAY behind. What CDs need to look for is how prospects intend to build community around their brands.