Marketers Losing Confidence In TV Ads, Creatives Aren’t

From Ad Age:

More than three out of four advertisers — 78% to be exact — said they have less confidence today in the effectiveness of TV advertising than they did two years ago, according to a survey released at today’s Association of National Advertisers TV Ad Forum.

Well, read the rest of the article if you want more statistics about DVRs, VOD, iTV, etc.
Not a day goes by that we aren’t hearing statistics about the waning influence of the 30-second spot. But just try being an advertising creative looking for a job without a “killer” current TV reel of big-budget spots, and see how far you get. Shiny happy ads still land you big bucks in this business.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.