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Advertising News and Know-How
Over at Talent Zoo, they’re working to upgrade their web content. And that’s where you come in. Talent Zoo wants to hear your stories and odd bits of advertising, marketing and PR life. Or you could be a featured writer on their site if you’ve got a unique perspective on the business. Have you worked with a celebrity who was really cool or really difficult to work with? Did you meet a co-worker and fall in love? Got …
Continue Reading about Talent Zoo Isn’t MySpace, But It Could Be Your Space →
In a big red box on its site Adweek is once again letting you choose superlatives and not-so-superlatives from among a handful of agencies in various categories. Last year, Grey was the default choice in many of the "worst" categories, which led to the creation of WorstAgencyReel.com. Seems like the same 25 or so agencies are back in the contest. So vote early, and vote often. …
Continue Reading about Once Again, The Cool Kids Are Voting →
From Adweek: Perfectmatch.com is bucking a trend, moving marketing dollars toward broadcast media as it attempts to compete against better known competitors, according to company president and CEO Duane Dahl. In fact, Dahl said he expects a 65-35 media split favoring television in the next two years, reversing the company's current 65 percent bias in favor of online advertising. "Online marketing is difficult because …
Continue Reading about Perfectmatch Is Falling In Love With TV →
So I'm listening to the radio in my car today, and up pops a commercial for Autolite car parts. Some very Jerky-Boys like voice starts talking about Cubic Zirconia, and a VO says, "These man tips brought to you by Autolite." Well, I don't know who made it on air first--the Autolite campaign or the new Miller Lite campaign. But I have other questions: Do men really need lots of rules and advice, and are the men that …
Continue Reading about Men Need Guidance. Fortunately, Advertising Can Help. →
From Philly.com: Brian P. Tierney says he thinks he and his fellow local investors have what it takes to attract more advertisers and readers to the region's biggest newspapers. While the newspaper industry has been struggling locally and nationally, Tierney sees The Inquirer and Philadelphia Daily News as must-buys - the most important mass media in the market - for many advertisers. He sees plenty of advertising …
Continue Reading about Philly Ad Guy Buys Philly Newspaper →
So says BusinessWeek: Mama, let your babies grow up to be Web ad guys. With the online ad business up 30% last year to $12.5 billion, according to the Interactive Advertising Bureau, job candidates are feasting on a seller's market. The top Web ad agency, Seattle-based Avenue A/Razorfish, is looking for 200 people on a staff of about 1,500, after growing by 200 positions during the year to date. Digitas of Boston has …
Continue Reading about Going Into The Ad Biz? Go Interactive →
If you've ever longed for the Good Ol' Days of Advertising, take a look at these ads featuring corporal punishment. [Via Pull My Finger.] …
Continue Reading about Hurt Me. Whip Me. Make Me Write Bad Ads. →
From Reuters: A little girl blows away dandelion fluff as an announcer says, "Carbon dioxide: they call it pollution; we call it life," in an advertisement targeting global warming "alarmists," especially Al Gore. The television ads, screened for the press on Wednesday and set to air in 14 U.S. cities starting on Thursday, are part of a campaign by the conservative Competitive Enterprise Institute to counter a media …
Continue Reading about Greenhouse Gases Must Be Good If An Ad Says They Are →
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