Men Need Guidance. Fortunately, Advertising Can Help.

So I’m listening to the radio in my car today, and up pops a commercial for Autolite car parts. Some very Jerky-Boys like voice starts talking about Cubic Zirconia, and a VO says, “These man tips brought to you by Autolite.”
Well, I don’t know who made it on air first–the Autolite campaign or the new Miller Lite campaign. But I have other questions: Do men really need lots of rules and advice, and are the men that make up most advertising creative departments really the right men to be dispensing such advice?



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.