In today's New York Times, Stuart Elliot takes a look at the handful of campaigns that use the word "hello." Among other “Hello” ads are commercials for Target discount stores that change the Beatles song “Hello, Goodbye” into “Hello Goodbuy,” a campaign for the National Marine Manufacturers Association that urges consumers to “Discover boating” with a song featuring lyrics like “Hello, hello, how are you?” and the …
Harry Potter and The Obtuse Client
Seeing the StrawberryFrog ad that has 3 paragraphs of body copy made me flash back to every client I ever had that would demand to see bullet points instead of sentences. And the Creative Circus student who presented me an ad with two paragraphs and dubbed it a "long copy" ad. So are people reading anymore? If the Harry Potter books are any indication, people still read. But as an industry, are we giving them …
Get Ready For Sicko
Here's a clip for the upcoming Michael Moore movie, Sicko: If you have a client that's in the insurance, healthcare or pharmaceutical categories, then somewhere in their PR and corporate communications departments, they're getting ready to go on offense against this movie. Whether you like Michael Moore or not, he gets people riled up. And that scares some folks. The New York Times examines the issues …
StrawberryFrog Places An Ad For…StrawberryFrog
A few years back, I wrote a column in which I wondered why more ad agencies didn't place ads for themselves. I mean ads targeting prospective clients, not the inside industry kind (think "humping lions"). Of course, decades ago the big ad agencies did, but the only recent example I had found a few years back was for a Houston agency. It's one thing to advertise in Texas Monthly. But StrawberryFrog takes it to a whole …
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Crispin Loses Its Virginity
According to Adweek, Virgin Atlantic Airways has placed its creative and media account, held by Crispin Porter + Bogusky, into review. While the Miami-based MDC Partners agency was invited to defend, it will not participate in the review, the client confirmed. "Commercial objectives require a new approach to strongly position our brand and service offerings in a competitive marketplace," said Chris Rossi, Virgin …
Who The Hell Are The “World Federation Of Advertisers”?
I've been reading Adweek regularly for 13 years now and I've never, ever heard of these people. Apprarently though, they're out there working for us. From Adweek: The WFA's measures include: boosting consumer awareness about the self-regulatory system; speeding and simplifying the complaint process and the removal of advertisements that breach the codes; setting up a transparent adjudication process; and involving …
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The Creative World According To Tug
Over at American Copywriter Tug McTighe has a few rules to live by, or at least ponder. Collect all 7. Here's just one: 7. Don’t blame the creatives for not caring after round of revisions 13. Are you kidding? If your spouse asked you – no demanded – that you rearrange the living room furniture 13 times over the course of two days, stopping whatever else you were doing each and every time to do so because it “had to …
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Inside The Hyundai Pitch
BusinessWeek has a revealing behind-the-scenes look at the Hyundai pitch won by Goodby. Regular AdPulp readers know that I have a personal interest in this as the owner of a new Santa Fe. I'm a brand advocate. So did Hyundai make the right decision, in my humble opinion? Let's take a look at the pitched campaigns: Siltanen & Partners: This Los Angeles-based agency had an inside track on winning the account because …
