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This Ad Age article about Subaru caught my eye: Subaru of America is moving its digital account from one of the industry's hottest specialists, R/GA, to its Interpublic Group of Cos. sibling, Carmichael Lynch, Minneapolis. The business moved without a review and was part of a consolidation. Subaru had no issues with R/GA, a spokesman for the automaker said, noting that it makes sense to have the entire account in one …
Continue Reading about Are Digital Accounts Headed For More Consolidation? →
MoveOn.org is sponsoring Obama in 30 Seconds, a contest for its members. I'm not sure I totally buy the implied message or ending of this (and I'm an Obama supporter), but I really like this spot: Very, very clever. …
Over at Nerve.com, you can dive into The 50 Greatest Commercial Parodies of All Time. Granted, most of them are from Saturday Night Live, but there are some others, too. What's your favorite? …
In today's New York Times Magazine, "Consumed" columnist Rob Walker takes a look at the real-life marketing of Brawndo, which was made up for the movie "Idiocracy." This happened not because of a movie-studio marketing brainstorm. It happened because of an “Idiocracy” fan in Oakland named Pete Hottelet. A graphic designer with very particular pop-culture tastes, Hottelet has started a business devoted to bringing to …
I don't know about you, but I have some clients that love to put trademarks, copyrights, and service marks on anything they can. It's obnoxious. So I had to laugh when I saw this press release: 'got House?®' Launches New Real Estate Advertising Network Website The "got House?®" Real Estate Network offers a new forum for advertising real estate for sale by agents, brokers, developers, investors and private property …
Here's a little contrarian piece on Portfolio.com (the web site of Conde Nast's Portfolio magazine): Sure, the U.S. could be in a recession. Consumer confidence is declining. Food and gas are so expensive it’s more cost-effective to stay home and diet. But the advertising business (of all things!) is actually benefiting from the painful spectacle of the traditional media landscape fragmenting into shards. The …
Continue Reading about The Ad Industry May Not Face A Recession After All →
And see if you can spot what's peculiar about this logo for the UK Office of Government And Commerce. …
Continue Reading about Just Turn Your Head…Uh…Cockeyed To The Left →
Have y'all seen this? These spots are running a lot right now. If you had $300 million to do an ad campaign for environmental awareness, would you put these two in a commercial? Or Newt Gingrich and Nancy Pelosi? …
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