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Dan Goldgeier

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Remembering Tom McElligott And A Classic Style Of Advertising

Over at his Stuff From The Loft blog, Dave Dye asks, "Hands up Who's Heard of Tom McElligott?" I'll bet 97% of today's advertising students and people with less than 10 years of experience in the business haven't. Tom McElligott was one of the driving forces behind Fallon McElligott Rice (now just Fallon) and a man who was a definer of what some people called the "Minneapolis style" -- where clever headlines were …

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Can Marketers Ever Publicly Embrace Privacy?

I always feel like I'm straddling both sides of the marketing equation. Because I'm a consumer, too, and often things hit me like a consumer, not an advertising copywriter. The increasing ability of marketers to collect reams of information is particularly concerning to me. Not because they can, but because they simply don't know what to do with all the information and can't be trusted to use it wisely. Most …

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CES, Yahoo, NYT, B2B And More On The BeanCast

It's always a fun time to participate on The BeanCast as I did last night. We discussed Yahoo Advertising, CES, New York Times native ads, B2B social marketing, Amazon’s car-in-a-box delivery and my hopes for a Seahawks Super Bowl appearance. Hopefully I’m not babbling too fast for you to enjoy. Also on the panel were Len Kendall, Anthony Kalamut, Peter Shankman,, and show host Bob Knorpp. And, since our …

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Spotlight On NW Creative: Stoltz Marketing Group Gets A Creative Boost

Having worked in some smaller ad markets, it's always great to see agencies in those markets lure top talent. And here in the Northwest, while Seattle and Portland often get the glory, the Boise ad scene is growing steadily as well. Stoltz Marketing Group is starting off 2014 with a new Creative Director, Ward Duft. Said agency president Ken Stoltz, “Ward brings more to the table than just creative ideas. He …

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Why The Marketing Pie Is Becoming Mush

I didn't make any industry predictions for 2014. But one thing is certain to happen: More and more advertising and marketing firms will continue to grab any business they can. Whether they're competent in a certain type of work or not. If you’re hiring any kind of marketing firm, it’s always good to look at the DNA of who you’re considering. Start with their website. For example, if you can’t find anyone with a …

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A Little Less Conversation Might Actually Be On Brand

Does anyone really care what a canned pasta brand thinks about world events? Some brands have made real-time marketing and social media an opportunity to comment on relevant political events, social issues and world topics. But many are just filling an ever-widening content pipeline with noise. What’s fueled all this is technology: The need to fill ever-widening pipelines with “content,” and the ability to …

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The Insanity Of Advertising Tells War Stories From A New Angle

I’ve read a lot of memoirs written by ad folks. “Mad Men” has inspired a whole slew of folks to tell it like it was. But there are two good reasons to recommend Fred Goldberg’s The Insanity of Advertising: Memoirs of A Mad Man. First, because Fred’s an account guy. And he’s not, thankfully, writing another paean to the 60’s. Before running San Francisco’s Goldberg Moser Oneill, Fred worked for Y&R and then …

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Seattle’s Big Ideas Belong On Big Napkins

The world knows about Amazon and Microsoft, but the startup scene in Seattle has also gotten quite a boost from all the talent the big boys are luring to town. As part of the new Bezos Center For Innovation at Seattle’s Museum of History and Industry, several of these startups have gotten a big – oversized, you might say – spotlight thanks to an innovative idea from local agency Copacino + Fujikado. Often, …

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