Tasca d’Almerita is a Sicilian wine brand. Given that Sicily is not Tuscany, the wine producer needs to convince prospects that a wine from this region of Italy is one worth seeking out.
I believe this simple, but beautiful, spot achieves that.
About David Burn
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.
