Greg Veerman is an Astronaut, unafraid to sail into the outer reaches of Adlandia in his quest for a higher plane. In other words, he runs an agency in Sioux Falls, SD with a focus on serving clients in the clean technology and sustainable goods and services sectors. "Our job is to advance the cause of sustainability through the engine of the marketplace," he says. That's a mission I readily identify with, and …
We’re All Contractors, Some Of Us Just Have Longer/Better Contracts
Lance Jensen, Chief Creative Officer at Hill Holliday in Boston, seems like a guy I would get along with and enjoy working for. But his comments below about freelancing lead me to question both my present path and the validity of his argument. Jensen says a creative needs to have "skin in the game." That we need to care about our ideas making it into production, and actually helping to grow a client's …
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Great Copy In The Wild: Chipotle Packaging
Chipotle knows the value of a great burrito. Chipotle also knows the value of well-written copy. While eating lunch yesterday ay Chipotle, I encountered the following copy on the chain's paper cup. Chips Are Rad! Chips might seem so little, so inconsequential...but if we didn't have chips, how would we eat salsa? With a spoon? And then what would make salsa different than soup? And would people want …
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Hire A Copywriter, Or Paddle The Ship With One Oar
How do you know when it is time to hire a copywriter, a.k.a one who writes text, or copy, for the purpose of marketing a product, business, person, opinion or idea? If you're a recruiter at Goodby Silverstein & Partners, you just know. But what if you're not in that world? What if you work for a design shop or a Web development firm? What if you work in marketing on the client side? In these cases, the question …
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Friday’s Keynote at Webvisions: “Whither Twitter?” by @Pistachio
PORTLAND–Twitter launched over five years ago, which is eons in Internet time. Yet, Laura Fitton, Inbound Marketing Evangelist at HubSpot and this afternoon's Keynote speaker at Webvisions is here to say that the disruptive force that is Twitter has only just begun. Quoting Joel Lunenfeld, who works for Twitter, Fitton says, "Twitter is like an EKG for attention." It's a global sensing and signaling network, she …
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Too Many Opinions? Let Me Tell You What I Think About That.
Separating fact from opinion ain't what it used to be. There was a time when the more you read, the more engaged you were with your world. Your city. Your neighborhood. Not some imaginary world you wished could be, but the world as it actually existed outside your door. Back in these ancient times (otherwise known as "just a few years ago") being up on Current Events was a thing people aspired to. (See? It was …
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The Future Of Marketing Words Don’t Look So Purty
Could you imagine laboring over a piece of copy the way old-timers like Howard Gossage did? And if you did, what would your current clients do to it after you sent a draft to them? Thanks to these internet tubes, people everywhere are writing, all the time. Or at least, they're typing. Has all this collective writing ability lowered the grammatical and stylistic standards of the ad industry? That’s the …
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Creative People Need To Think Strategically. Right?
I will absolutely not make judgments on agencies that appear on "The Pitch" based on how the show makes them look. The heavily edited, overly dramatic, trainwreck of a reality TV show has taken some decent people and make them look awful. I've met some of the participants on a few of the shows so I prefer to trust my personal judgements over some editor. But I do want to focus on one very glaring takeaway from the …
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