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For Little Caesars, The Marketing Is A Bit On The Stale Side

There's a Little Caesars up the road from me. And many times, I've gone in and gotten one of their $5 Hot n' Ready Pizzas. It's a good deal and it's fairly tasty. But I've never, never felt like singing while walking out the door the way these folks do in the commercial that's currently airing: They've come a long way from their Cliff Freeman days. Anyone old enough to remember the 80's and 90's will remember …

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Ad Folks Live In A Bubble And Social Media’s A Part Of It

I'll admit, I thought the whole Arcade Fire/Google "The Wilderness Downtown" thing was kinda cool, but I definitely didn't go gaga over it the way many people in advertising did. Now, Business Insider takes a look at just how aware the general population is of some of the more lauded social media efforts. I'm not sure I'd put the title this way, but it's called, Here's The Dismally Small Number Of 'Normal' …

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Run A Publicly-Owned Company, Deal With The Public’s Outrage

In a debate over his exorbitant compensation, WPP shareholders are giving Sir Martin Sorrell fits. Sorrell's current compensation package amounts to $40 million (in U.S. dollars), a 60% boost from last year. According to Financial Times, three of the top 10 WPP shareholders, which own about 10 per cent of the company’s shares, say they will vote against the board remuneration policies at WPP’s annual …

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Consumers Are Everywhere—Forgetting That Will Get Us Nowhere

I had no idea how ridiculously accurate "Portlandia" was until I moved to the Pacific Northwest. So do marketers account for the regional differences that still exist in our country? Should they? I once had a client that operated a business with multiple locations around the country. While the national clients were always looking for economies of scale from our work (i.e., run the same campaign everywhere …

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Coke Zero Pops The Lid On Open Source Advertising

Dr. Pepper was once the soda brand orchestrating elaborate dance numbers. Today, Coke Zero that has people dancing in a campaign from Ogilvy & Mather Paris and the brand's community of "doers and believers." Witness "The Toe Tappy," a new side-to-side toe-tapping dance created by American street dancer Joey “Knucklehead” Turman. With Coke Zero's help, The Toe Tappy -- the initial outcome of the brand's …

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How Do Online Advertisers Know What You Want? They Mercilessly Track Your Every Move

Careful where you click. Advertisers are watching your every move. Unless you're using Microsofts's latest version of its Web browser, Internet Explorer 10. In a move that has angered the digital advertising industry, IE 10 comes with “do not track” as the default preference. According to The Wall Street Journal, Stu Ingis, general counsel of Digital Advertising Alliance, called Microsoft’s move a “unilateral” …

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“Madison Avenue” And “The Car Guys” Come Together In A Real Sleazefest

Mad Men takes place inside a fictional Manhattan ad agency, but the fiction that comes from Matt Wiener's head is real. And the show's creator is hell bent on depicting a moral realism, which he clearly has a gift for. With that said, what can we draw from the scenes in episode 511, "The Other Woman"? SPOLIER ALERT: Joan sleeps with a prospective client for a 5% partner's stake in the agency. And Peggy quits, …

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Maxwell House: Not In My House

I live in the Pacific Northwest, where coffee is culture, and for some it is more like religion. So, I don't mind a SNL-like skit where coffee snobs like myself are taken to task. In fact, when it is well done, it can be pretty funny. Portlandia-funny, even. Do these spots for Maxwell House (made by the Chicago and New York offices of mcgarrybowen) stand up to the Portlandia test? Not quite, but thanks to …

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