Mac users spend on average spend $20 to $30 more a night on hotels than their PC counterparts, according to online travel site Orbitz. Furthermore, Mac users are 40% more likely to book a four- or five-star hotel than PC users, and when Mac and PC users book the same hotel, Mac users tend to stay in more expensive rooms. The Wall Street Journal says, "the effort underscores how retailers are becoming …
Advertising’s Cult Of Personality Gets Brackets
Ad agency Sanders\Wingo is out to answer the question, "Who's the all-time greatest man or woman in advertising?" To do it, they've created ADversaries, a Facebook page that matches up ad people head-to head, ala March Madness. That some advertising people achieve cult of personality status has always struck me as a bit odd, but what's even weirder here are the initial "matchups": Bill Bernbach vs. Sally …
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The Brand To The North Is Taking Questions
Canadians are asking questions of McDonald's. "Does your Egg McMuffin use real eggs?" "How is it that Burger King has a veggie burger and McDonald's doesn't?" "Is there beef in your fries?" "We know that there are questions out there, and that there are myths out there," McDonald's Canada chief marketing officer Joel Yashinsky said to The Globe and Mail. "We need to have a conversation with our …
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Advertising Is Work, Not The Priesthood
Deutsch CEO Mike Sheldon is alarmed to know that 25% of the people who work in advertising "don't love advertising." In response to new findings unearthed by his agency and the 4As, Sheldon wants agencies to adopt a startup culture, invest in R&D, work in smaller teams, teach employees new things and support side projects. But is that the real problem? Do copywriters and art directors prefer the iterative …
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Content Is Not Inherently Interactive, But The Platform Is (See The Problem?)
Tim Nudd of Adweek is in Cannes, soaking up what spills from the stage. This morning Nudd looked on as Facebook's global head of brand design, Paul Adams, "froze with panic and could not continue." According to Nudd, he walked off stage, composed himself and retured to deliver these four tips for approaching Facebook marketing: 1- Make social interaction a fundamental part of the creative brief 2- Base …
Would You Download An App To Help You Boycott Certain Products?
Not too long ago, I wrote a column about the merits of boycotts in advertising and marketing. It only got one comment (compared to the one I wrote about cursing which got 40.) It turns out, however, that turning shoppers into active issue advocates is an idea that's spreading. Forbes has an interesting article about Darcy Burner, a Democratic candidate for Congress in Washington state. Burner, speaking at the …
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He Didn’t Win, But He’s Not Tired, So There’s A Win In There Somewhere
Despite a shared lead after 54 holes, Jim Furyk did not win the U.S Open yesterday at The Olympic Club in San Francisco. Nevertheless, I couldn't help notice that the West Chester, PA-native is a walking billboard for 5-hour Energy. He says in the spot that he was skeptical, but that he's been taking the product for a year and it works. Are you ready to take Furyk's word on this? …
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Lots of Small, But Interested Audiences. What’s A Brand To Do?
With both YouTube and Hulu investing large sums in original serial content, there's a sizable opportunity for brand integration, brand-sponsored content and an opportunity for content companies to be born and built. In Los Angeles today, the production community is well aware of the potential in video, but it's not like the hits are rolling off the fingers of screenwriters from Pasadena to Long Beach. Be that as …
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