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What Does An Olympic Sponsorship Do For Brands?

Get ready: The London Olympics are coming in a few weeks. To be honest, I'm not much into the Olympics as a whole, although it was quite cool to be living in Atlanta in the Summer of 1996 when the games were there. But it's no secret that brands and marketers leap at the chance to be an official sponsor. So what's in it for them? Prestige? Visibility? One of the brands that has been criticized for sponsoring …

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The AdPulp Interview: Steve Harrison, Howard Gossage’s Biographer

When The Book of Gossage was first released in the mid-90's, I was a student in ad school. I'd never heard of Howard Gossage or seen his work, but his philosophy about advertising and his work clearly had an influence on many ad professionals. Still, he remained a bit of an enigma, a sort-of cult favorite among ad people. Thankfully, British author and veteran adman Steve Harrison has written a wonderful new …

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Taco Bell Airlifts Taco Truck To Remote Alaska Town, Feeds The Tacoless

Some pranksters (that may or may not be employed by Taco Bell and/or its ad agency, DraftFCB/Orange County) posted flyers in the small town of Bethel, Alaska announcing that a new Taco Bell would be opening on July 4th. The flyers included a fake web address but a real phone number belonging to a local citizen, who ended up fielding many unwanted calls about possible jobs at the new fast food restaurant. The …

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A Hard Driving Series From DC Shoes And Ken Block

Even if you do not intend to drive a fast car through the empty streets of San Francisco, you want to be wearing DC Shoes. That's the message here, in this fifth installment of the brand's "Gymkhana" series: According to Michael Learmonth of Ad Age, the series has amassed 157 million views since the first installment in 2009. What Learmonth finds more interesting is how many brands are "along for the …

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This Works: A “Wildly Stronger” Social Media Marketing Plan And Execution

When he's not on a blogging sabbatical, my friend Bob Hoffman is relentless in his search for just "one major consumer-facing non-native web brand that has been built primarily by web advertising." Even the most ardent supporters of digital advertising are challenged to provide an example. But what if we remove the modifier, "major" from the equation? Will that lead us to an impressive case study? You and Bob be …

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Benevolent Petroleum “Making Nice” In Communities Around The Gulf

BP spent years, and lots of money, helping us believe the impossible--that the company is an environmental steward, when in fact the very opposite is true. Now, with the Deepwater Horizon disaster as part of the company's record, the brand guardians are back at work, saying essentially that with BP's money and commitment to the recovery effort, it's all good. To ratchet up the believability of these …

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For Microsoft, Automated Display Not An Automated Teller Machine

The money in technology is not real. When you look at the sums involved in Facebook's initial public offering, or at Monday's news that Microsoft will write down almost the entire value of its 2007 acquisition of aQuantive--a $6.2 billion hit--what other conclusions can one draw? And who aside from Steve Ballmer drops $6.3 billion in cash, and just five years later says it was all for …

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