Adpulp
Advertising News and Know-How
Need some cash for your project? Crowd-funding might be the answer. According to The Wall Street Journal, the sites—which facilitate "crowd-funding"—have taken off in the past few years. Crowd-funding emerged about a decade ago as a way for artists, filmmakers and musicians to raise donations from a community of online supporters. The idea has since spread to small businesses, who sought other sources of …
Continue Reading about Need Cash For Your Project Or Startup? Ask The Crowd →
The Google is getting into the hardware business. Starting June 15, Google Chromebooks will be available for lease by educational institutions and small businesses. Business users will pay $28 a month for each Chromebook and educational institutions will pay $20 a month per unit. According to Mashable, IT managers can use virtualization platforms like Citrix to offer access to non-web apps, essentially making …
BusinessWeek is crediting Facebook Chief Operating Officer, Sheryl Sandberg, for figuring out the company's revenue model. In the three years since Sandberg, 41, defected from Google and joined Facebook as its COO, she has helped to steer the company to previously unimaginable heights, devising an advertising platform that's attracted the world's largest brands and forging a remarkably trusting partnership with …
Continue Reading about Facebook’s “Grown Up” Makes It Rain →
I'm doing some research on book trailers for a new business pitch. The trailers I'm finding range in style and production budgets, but overall I'm impressed with the efforts being made to move text-based products. Here's a new one promoting Simon Mainwaring's new book, We First: How Brands and Consumers Use Social Media to Build a Better World. Here's one for Tim Ferriss' latest, The Four Hour …
Continue Reading about New Books, Like New Films, Get The Trailer Treatment →
MRC International has brought eye-tracking technology to the lowly web cam, and is thus promising greater ROI for online ads. By measuring the attention of online ad campaigns in-home panels via webcams, companies are now able to prove the effectiveness of display campaigns by identifying where people look at the screen. For the first time ever, this can now be tested simultaneously in multiple countries. …
WebVisions, the conference that explores the future of the Web and mobile from May 25-27, 2011 in Portland, Oregon commences in two weeks. You can still attend by registering today. You can also help to promote the conference on your blog, on Facebook and on Twitter. For your efforts, you will be entered to win a free pass to the conference. If you already have your pass but still want to participate in this …
Continue Reading about Here’s Your Chance To Attend WebVisions 2011 For Free →
You know all those awful ads you see for local car dealers? Fugetaboutit. Advertising and marketing veteran Mike Jackson and R&R Partners of Las Vegas have joined forces to create Jackson & Partners, a joint venture aimed at transforming the way automotive retailers speak to and engage consumers. "Jackson & Partners is going to change the way car dealers attract and retain customers," said Mike Jackson, CEO of …
Continue Reading about New Agency Aims To Make Better Car Dealer Ads →
From January 4th through April 7th, Windows asked filmmakers from around the world to show off what Windows 7 and Windows Live could do. The contestants were asked to submit a short video that spoke directly to students. The winning director, Josh Soskin, said, "I was really into this concept, that out of boredom we can create beauty--that the artistic process can be a form of salvation anywhere, even in …
Continue Reading about Pro Tools On Windows 7 Turns “Detention” Into A Sound Studio →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
