Adpulp

Advertising News and Know-How

You are here: Home / Archives for 2011

Archives for 2011

By

Lumbering Giants Of The Ad Biz Are Out Of Place And Out Of Fashion

Ad Age is pointing to Unilever's decision to hire startup agency, Roth Partners, as a sign of things to come. Mike Polk, president-global foods, home and personal care at Unilever, said Roth Partners beat out big rivals because it could provide a "channel-agnostic" approach with the right talent faster than other Unilever shops or holding companies were prepared to do. Roth Partners, which purports to be "a …

Continue Reading about Lumbering Giants Of The Ad Biz Are Out Of Place And Out Of Fashion →

By

How Are Your Email Relationships?

As Editor of this fine publication, I get a lot of email. My email address is publicly displayed here, thus easily "harvested." But here's the thing, companies harvest my email and then subscribe to me their "opt-in" email newsletter, many of which come each week day. So, I end up opting out of something I never signed up for. Which makes me think the firms that are doing this are either dumb, cheesy or ruthless …

Continue Reading about How Are Your Email Relationships? →

By

Huntsman Has Seven Kids, But A Bike For One

GOP Presidential Candidate Jon Huntsman's second mysterious video: 4 Days from Jon Huntsman Jr. on Vimeo. This is a bizarre teaser campaign. But I'm still intrigued. Maybe he's setting the stage for the final video: An Evel Kneivel-style jump over 14 trillion one dollar bills. You know, a victory over the debt. We'll see. Previously on AdPulp: Jon Huntsman Was Born To Be…Something …

Continue Reading about Huntsman Has Seven Kids, But A Bike For One →

By

Are We Fast On Our Way To Irrelevancy, Or Enhanced Relevancy?

Wong, Doody, Crandall, Wiener's latest "Digital Minute" email newsletter looks at the issue of new media immediacy. For consumers, the trend towards immediacy provides instant gratification and lets users generate content, but for marketers and other organizations, the trend poses a tricky conundrum. The faster information is released, the less time there is to filter it and produce insightful content. And, given …

Continue Reading about Are We Fast On Our Way To Irrelevancy, Or Enhanced Relevancy? →

By

No Place Is Safe From Corporatization

SnapDeal.com, a Groupon-like company in India, brought fresh water to an Indian village in the form of 15 hand pumps that would make it so the villagers wouldn’t have to walk nearly two miles just to get clean water. According to Mashable, the villagers were so grateful for the SnapDeal.com-branded pumps distributed throughout the city, they decided to change the name of their village, formerly known as Shiv …

Continue Reading about No Place Is Safe From Corporatization →

Filed Under: PR

By

Yes It’s Cold, Good For You Coors Light

Beer that's too cold loses its flavor. Of course, in this case that's mostly a good thing. What's not a good thing is an out-of-home board that points to small type that can not be read from a moving motor vehicle. I know the headline covers it, but still, there's nothing to like here from the strategy down to the execution. Note: I used to work on Coors at The Integer Group. I'm not wanting to grind any …

Continue Reading about Yes It’s Cold, Good For You Coors Light →

By

Digging In Someone Else’s Sandbox Again

After 10 years, Craig Brimm of KissMyBlackAds recently shuttered his own agency to take a job as ACD at Sanders/Wingo, Austin, Texas. He describes his reasons for doing so in Ad Age's Small Agency Diary. I like what he says about returning to someone else's agency after running his own. Funny thing the perspective you bring back into an agency after running one. You're like a kid in a sandbox again. Your …

Continue Reading about Digging In Someone Else’s Sandbox Again →