Yes It’s Cold, Good For You Coors Light

Beer that’s too cold loses its flavor. Of course, in this case that’s mostly a good thing.

What’s not a good thing is an out-of-home board that points to small type that can not be read from a moving motor vehicle. I know the headline covers it, but still, there’s nothing to like here from the strategy down to the execution.

Note: I used to work on Coors at The Integer Group. I’m not wanting to grind any rusty axes, I just want to see better work from a beverage brand with this kind of reach.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.