Adpulp
Advertising News and Know-How
I have a confession to make. I judged Chris Anderson's 2009 book, Free, by the word on its cover. Now that I'm actually reading the book, it's pretty obvious that Anderson is not one more Silicon Valley evangelist hell bent on a radical redistribution of wealth. And he's not the enemy of media elites, he's just kicking facts and showing readers how free can actually lead a company to profits, in some cases insane …
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News Corp. was able to rid itself of MySpace just before the end of its fiscal year. The new buyer for the ailing social network is Irvine, California-based Specific Media, an online ad network. For Specific Media, MySpace’s 34.9 million monthly visitors provide an audience for its network of online ads. You'll likely recall that News Corp. paid $580 million for MySpace in 2005. Today's sale price was $35 …
Chris Schreiber of Sharethrough was in Cannes last week. He says one of the most compelling sessions he attended was "Liquid and Linked" from Coca-Cola execs who detailed the company's global connections, a.k.a marketing, strategy. Here's the official description of the panel: "Liquid and Linked" is a strategy that places a new emphasis on dynamic storytelling to connect with people across multiple connection …
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“Free is just another price, and prices are set by individual actors, in accordance with the aggregated particulars of marketplace power.” -Malcolm Gladwell Our crowdfunding campaign will wrap up in 15 days. I'll be relieved when it ends. I like to experiment with new tools on the web, see how and what works, and why. So, I embrace failure, but I can't quite imagine anything preparing me for the cold hard …
Continue Reading about Please Convert Your Gratitude To Cash →
With Luke Sullivan departing GSD&M to become head of the advertising program at SCAD, some enterprising co-workers of his have put together WhippleRoast, which features many video tributes, including this one from Lee Clow. My own Luke story is that I met him, briefly, as an ad school grad showing my book at Fallon. And Luke, true to form, was very friendly, telling me about the book he was working on at the …
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According to Ad Age, PR shops need to step up at Cannes. "For the third straight year in a row, the PR industry is still failing to represent itself as strongly as it should in its own category," Cannes juror Renee Wilson, said. Interestingly, recovering journalist Jeremy Mullman of Olson isn't buying it. Am I alone in failing to see a lack of interest in an award show as a negative? It’s certainly an …
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Last fall, National Highway Traffic Safety Administration (NHTSA) introduced a new set of stringent tests to evaluate safety. Honda Regional Marketing's new “Clutter” spot touts the Accord as being one of just a few vehicles to achieve five stars in the new “overall” rating (combination of front, side, and rollover crash angles). Agency: RPA in Santa Monica. …
WIN, which stands for Worldwide Image Navigation, is a boutique stock photography agency based in NYC. As you can see from the agency's self-promo reel, they're intent on offering a high quality aesthetic and introducing a "new wave" of stock photography to art buyers and producers. WIN also conducts an international photo competition (10BEST10), publishes an online magazine featuring agency talent (WINk …
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