I see a lot of annoying commercials. We all do. But have you seen this BeenVerified.com commercial? I find it highly annoying. “I make sure I know, before I date.” Sorry, but a computer background check can’t tell you if the person you’re about to go out with is a good person or not. "No stranger comes around my growing family, without a background check." Puh leeze. …
In The Age of Transparency, A Company’s Sins Don’t Stay Hidden For Long
Rupert Murdoch is having a tough summer. First MySpace sells for a fraction of what he paid, now News of the World, a newspaper he bought in 1969, is no more. And the news keeps getting worse for News Corp. The phone-hacking scandal that has engulfed the company has now spread to The Sunday Times, the British broadsheet that has long been one of Rupert Murdoch's “quality” newspapers. News Corp.'s daily …
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Look To Lincoln For Straight Shooters
Where's the sweet spot between Madison and Vine? Could it be in Lincoln, Nebraska? Christopher Heine, a reporter for Clickz makes the case that the agency world, digital in particular, encompasses much more than headline grabbing shops like Razorfish, AKQA, Deep Focus, SapientNitro, or 360i. To compete with those coastal entities, ad men and women between Appalachia and the Rockies tend to shoot their …
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Muzzles Required In Boulder And Miami
The agency that craves press coverage, doesn't allow its staff to comment on industry sites. According to Ad Age, Crispin Porter & Bogusky has banned agency staff from engaging in dialogue on sites -- whether it's positive or negative. "We tell everyone do not comment on another agency's work," Rob Reilly, worldwide chief creative officer at CP&B said. "I don't want anyone from our agency to contribute to hurting …
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Milk Makes Marriages Stronger
Are you a man living with PMS? That’s the question the California Milk Processor Board is asking California men this summer. Produced by San Francisco-based advertising partner Goodby, Silverstein and Partners, the new campaign consists of billboards and wild postings, radio ads on National Public Radio, banner ads and tools on Facebook, Twitter and Pandora. …
Gary Johnson Speaks Out Against Intolerance, So To Speak
There's no VO in this spot from Presidential Candidate and former New Mexico Governor Gary Johnson, but it speaks volumes about how the Republican nomination is shaping up. …
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Royals And Rogues Alike Flock To The Golden State
The Duke and Duchess of Cambridge arrived Friday in Southern California’s vacation playground. California Tourism's ad agency, Mering Carson, anticipated the royals arrival, by airing the following spot on July 1 in the US, as well as in Canada, England, Australia and New Zealand. The commercial, “Royal Visit,” was produced by Beef Films. The Beef crew traveled by bus from Los Angeles to Palm Springs, …
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Marketers Don’t Need Agencies, But They Do Need The People Formerly Employed By Agencies
"Marketers don't need agencies." So says Mark Wnek, a man with a storied agency career, including a run as Chairman and Chief Creative Officer of Lowe New York. He thinks brands will benefit from bringing much of the work in-house. Brands investing in their in-house capabilities is nothing new, but the level of complexity and the need to be always-on, like the web itself, have changed the score. One big …
