Adpulp
Advertising News and Know-How
The climate crisis is not a debate. It’s reality. To focus on that reality, a week from now Al Gore’s Climate Reality Project launches its live streamed, global 24 Hours of Reality event. To help promote the event - and capture the urgency of the climate crisis and the misconceptions created by deniers – Gore's team created two short, but expressive videos. …
Continue Reading about The Fat Lady Sings As Shit Hits The Fan →
When your pickles are not on the shelf with the rest of the pickles, but in the refrigerated section of the supermarket, you better have a plan to drive pickle shoppers to the correct aisle. Kraft does. http://youtu.be/qfrgzs8dToc Sir Edwin Horsham is a Shackleton-esque explorer helping willing shoppers find their way. Created by The Escape Pod (an AdPulp sponsor), Horsham charms shoppers to go along for the …
Continue Reading about Take A Journey To The Cold Case For Claussen Pickles →
Recently, after presenting to a particularly difficult client, a colleague in the media department turned to me and said, "Wow. You creatives really get beat up. I don't know how you handle the constant criticism." It wasn't the first time I'd heard that—almost always from someone outside the Creative Department—but it reminded me how surviving in Advertising means getting used to a level of criticism most would …
Continue Reading about Taking It Personally: In Advertising, Criticism Is 100% Guaranteed. →
Bank of the West is giving out Benjamins. That's the message in this debut spot from the bank's new agency, Heat in San Francisco. According to the agency, Bank of the West chose to "celebrate the modern west, and the spirit of optimism and hard-working entrepreneurialism in the bank's customers. In this context, the west is more than a place that's thousands of miles away from the big banks in the east - …
Continue Reading about Bank of the West Is Not Bank of the East, North or South →
Forget glass houses, The Financial Times is talking glass cities. Created by Rapp, the new campaign for Asian markets illustrates how FT brings its readers "a complete, unparalleled view of world business all in one place." In related news, Adweek reports that FT is also introducing a new campaign from DDB in Europe and the U.S. Here's a sample... In summary, FT is your savior in Europe and …
Continue Reading about Are You Getting The Business News You Need? →
David Abbott, the retired chairman and creative director of Abbott Mead Vickers in London, is one of this year's inductees into the Advertising Hall of Fame. Abbott, an Oxford grad, started as a copywriter at Mather & Crowther, and later worked for DDB in New York and London. According to Rance Crain of Ad Age, AMV selectively picked its clients based on personal likeability. Abbott also says running an …
According to Ad Age, athletic shoe brands are starting to put major marketing dollars behind lightweight or minimalist running styles this year. The 2009 book, Born to Run, which followed a tribe of distance runners in Mexico who run in flat, homemade sandals, is credited with bringing the category in to the mainstream. Lightweight products accounted for 28% of the running category in the second quarter. …
Continue Reading about New Balance Wants You To Cover Both Feet With A Minimalist Shell →
Micheal Arrington of Tech Crunch has a way of getting under journalists' skin. He did so again last week when he announced he was stepping down as Editor of the site he founded in 2005 to focus on Crunch Fund, a new venture capital fund that will work with some of the companies that get coverage on Tech Crunch. Naturally, mainstream journalists cried foul. You can't work both sides of the typewriter. That's a …
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
