Bank of the West Is Not Bank of the East, North or South

Bank of the West is giving out Benjamins. That’s the message in this debut spot from the bank’s new agency, Heat in San Francisco.

According to the agency, Bank of the West chose to “celebrate the modern west, and the spirit of optimism and hard-working entrepreneurialism in the bank’s customers. In this context, the west is more than a place that’s thousands of miles away from the big banks in the east – it’s also a mentality that’s as far away from Wall Street as it gets.”

It’s true that Wall Street isn’t exactly giving away money, but Bank of the West is (when you open a new checking account).



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.