Are You Getting The Business News You Need?

Forget glass houses, The Financial Times is talking glass cities.

Created by Rapp, the new campaign for Asian markets illustrates how FT brings its readers “a complete, unparalleled view of world business all in one place.”

In related news, Adweek reports that FT is also introducing a new campaign from DDB in Europe and the U.S.

Here’s a sample…

In summary, FT is your savior in Europe and America. In Asia, FT gives you super powers.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.