Forget glass houses, The Financial Times is talking glass cities.
Created by Rapp, the new campaign for Asian markets illustrates how FT brings its readers “a complete, unparalleled view of world business all in one place.”
In related news, Adweek reports that FT is also introducing a new campaign from DDB in Europe and the U.S.
Here’s a sample…
In summary, FT is your savior in Europe and America. In Asia, FT gives you super powers.
