Adpulp
Advertising News and Know-How
Do venture capitalists use real money or Monopoly money when they throw cash at a startup? For the startup's sake, I hope it's real money, but it sure looks like Monopoly money from here. According to The Wall Street Journal, micro-blogging platform, Tumblr is valued at $800 million by the money men who have put $85 million on the line. Naturally, they're interested in seeing a massive return on their …
Continue Reading about The Big Money Is In The Platform, Not The Content →
"New York is a stage that we're all part of," says The Chairman. This inclusive language is courtesy of Leo Burnett, a stalwart, but new arrival in The City. According to The New York Times, Burnett/New York is promoting itself with a consumer-generated content campaign called New York Writes Itself. New York Writes Itself is a signal that Burnett wants “to come into a new market as an advertising …
Continue Reading about Inspired Advertising Is Born of the Streets →
How far will marketers go to make a brand impression? Apparently, all the way to the crib. I'd love to hear from the parents of toddlers, because this Adweek article about marketing to newborns and 2-3 year-olds sounds pretty sleazy: Licensed characters, of course, have been plastered on packaged foods, toys, and every piece of clothing and accessory imaginable for decades—some reach back a century. But over …
Continue Reading about Marketers Aim To Skew Young. Very Young. →
Starbucks CEO, Howard Schultz, wants to see American on an Upward Spiral. Like so many of you, I am deeply disappointed by the pervasive failure of leadership in Washington. And also like you, I am frustrated by our political leaders’ steadfast refusal to recognize that, for every day they perpetuate partisan conflict and put ideology over country, America and Americans suffer from the combined effects of …
Continue Reading about Starbucks’ CEO Takes On Political and Economic Gridlock In Washington →
FreeShipping.org is the largest resource on the Internet linking shoppers to free-shipping deals offered by more than 4,000 online merchants. The company is also a content marketer. They keep up an active blog on frugal living, and they send out complete articles for editors like me to post. Here's how their latest offering begins: Return policies for some merchants are more complex than income tax laws. …
Continue Reading about Here You Go Busy Blogger Man, Another Article For Your Site →
It's tough to get a job in advertising today. Same as it ever was. In their effort to land jobs, Charli Hoffmann and Alex Otis, students from the Miami Ad School in Brooklyn, opted to play the immigration card and the same sex marriage card at the same time (even though they are straight). Charli is German and on October 9th her visa will expire unless she gets hired or married. Alex is an American and …
Continue Reading about Charli Hoffmann and Alex Otis Make A Cute Couple, I Mean Team →
The progression of life is really done well in this new spot for Lowe's for the launch of their new "Never Stop Improving" campaign. The ad was created by BBDO. But, equally important these days, the song used in the spot is "Don't Stop" by a Gin Wigmore, a singer from New Zealand. For a closer look at the strategy behind the campaign, read Avi Dan's column in Forbes today, in which he mentions more …
Geekend Roadshow is coming to DMA2011 in Boston next week. DMA is "the global event for real-time marketers," and Geekend is DMA's hot young date. It's also the Savannah-based conference that my friend and former colleague, Sloane Kelley, is co-producing (and my former employer, BFG Communciations, is sponsoring). I'm traveling to Boston to speak on the future of paid content at 1:30 pm on October 4. …
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