Lowe’s Improves A Slice Of Life

The progression of life is really done well in this new spot for Lowe’s for the launch of their new “Never Stop Improving” campaign.

The ad was created by BBDO. But, equally important these days, the song used in the spot is “Don’t Stop” by a Gin Wigmore, a singer from New Zealand.

For a closer look at the strategy behind the campaign, read Avi Dan’s column in Forbes today, in which he mentions more innovations from the retailer:

It will introduce an online tool called “myLowes” that will enable consumers to access information and advice about their home improvement preferences via the internet, customized to fit their needs.

Clearly, big box stores like Lowe’s are feeling the need to continue improving service for customers, not just piling the selection high.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.