Seattle's Best Coffee, part of Starbucks Corporation, launched its first-ever integrated, multi-channel advertising campaign this week. Seattle-based Creature is the agency on the account. "While Seattle's Best Coffee has accomplished a lot over the past year through the brand reinvention, this is really the first significant effort to connect a mass audience to the mission that the brand has undertaken, and the …
More On Digital Disruption–You Can’t Learn This Stuff Fast Enough
According to The Wall Street Journal, ad and marketing agencies are under enormous pressure to reinvent themselves as the velocity of change has marketers questioning whether the ad business is equipped to deal with the new landscape. "We can no longer just acquire firms; it's just not good enough," says Bob Jeffrey, JWT's chief executive. It's not good enough, presumably, because acquisitions deepen the digital …
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Ford Borrows Some Surfer Cool In Hopes That You’ll Want An Adventure Vehicle
Ford agency-of-record, Team Detroit, tapped into a diverse talent pool that includes creative shop Mutt Industries and acclaimed surf-movie director, Chris Malloy, to create the new, 2011 campaign for Ford entitled, "Go. Do." "We always like collaborating with great minds and Mutt brought enormous energy and enthusiasm to this," said Toby Barlow, Chief Creative Officer of Team Detroit. "We hope we get a chance to …
Levi’s, The Official Denim Of Young Female Activists Everywhere
Shape What's To Come, sponsored by Levi's, is a new online community where young women share ideas and opinions and connect with peers on topics such as art, media, fashion, music and social change as well as discover and pursue their passions to help shape their futures. "There's a new spirit of action coming from twenty-something women. They're changing the world with nothing but raw talent, game-changing ideas …
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The Voice Of Reason Is Conspicuously Absent Today…And The Nations Suffers
According to OpenSecrets, Sarah Palin posted the ad below to her Facebook page last year. The graphic shows 20 Democrat-held districts in gun sights -- the political targets of her high-caliber political action committee, SarahPAC. One of these targets--Representative Gabrielle Giffords--is now fighting for her life after being gunned down yesterday in Tucson. Six are dead and a dozen more injured by a mad man with …
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God Bless Louisiana
Secularists, cast your eyes askance. New Orleans' ABC affiliate, WGNO, is appealing to the most devout members of its viewing area. Which is understandable, except for this line of reasoning: "You can wash away our houses, you can poison our coastline, you can ignore our shrinking wetlands and when there's nothing left, we will still have all we need." Uh, not exactly. Without fresh local shrimp there ain't no Po …
Spotlight on NW Creative: Nike Makes A Better Box
Nike is interested in helping to create a Better World. For instance, to help reduce packaging waste, Nike took a fresh look at their shoebox. According to NikeBiz.com, corrugated cardboard is Nike's single-largest material purchase. The shoebox and its shipping carton account for half of Nike packaging. So they reengineered the shoe box, which now uses 30 percent less material than a 1995 vintage box, the company's …
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OMG, The Baby Monkey Was Riding On The Baby Pig
Sony encourages you to "be there" with their Bloggie Touch in a new campaign from 180LA. Directed by Jake Szymanski and produced by Jasper Thomlinson and Michael Sagol of Caviar LA. …
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