Inspired by Goodnight Moon, the 1947 children's book by Margaret Wise Brown, Audi and Venables Bell & Partners are out with a new spot for the 2011 A8 sedan. The A8 will also be featured in Audi's upcoming Super Bowl TV spot, set to air in the first break after kick off on Super Bowl Sunday, Feb. 6, 2011. …
Brands Are Not Yet Social, But The People Who Love Them Are
Harvard Business Review Analytics Services on behalf of SAS surveyed 2100 companies and found that just 12% of the companies surveyed believed they were currently effective users of social media, according to Media Post's Social Graf blog. ...almost nine out of ten respondents relegated themselves to the "ineffective" pile. But this is hardly surprising in light of some other figures from the same study: for …
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Wintertime Is Fun Time In Minnesota
Colle+McVoy created "ovens" equipped with real heat, where common bus shelter's once stood, to showcase hot new menu items at Caribou Coffee. …
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“Strut Your Stuff” Taken Literally By Members Of TheLadders.com
Want to land a job that pays over $100,000? Join the club. If I understand this spot correctly, TheLadders.com is no longer just a high end job board, it's a life skills coach that offers classes in pole dancing. According to Adfreak, Ladders members competed to be included in the ads. Says Fallon's David Sigel: "The user testimonial tends to lack credibility, but we wanted to give the members a chance to show their …
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The World Is Your Canvas
In its first work for The Art Institutes, David&Goliath unveils a white space concept that says, "there is opportunity everywhere" to aspiring designers, chefs and media pros. Of course, a blank canvas can also be terribly intimidating, but that part of the deal isn't revealed here. It's just white space as fun time. …
John St. Gives Us A Birthday Worth Studying
This is spot-on. Courtesy of Toronto-based agency John St. I shudder to think how many people are sitting in agencies right now doing serious case study videos exactly like this for awards shows and capabilities presentations. Even if the work shown is great, they can't easily top this. …
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You Have Been Consulted, And Here You Are Being Consulted Again
The excellent writer Paul Ford of Ftrain says, "The web is a customer service medium, not a publishing medium." Ford's declaration has the potential to help a lot of people get the web right. Ford is a writer, so he knows people in the book- and magazine-publishing industries. Some people in these industries--the ones who believe in the cultural primacy of writers and editors--Ford calls, the "Gutenbourgeois." They …
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Time Inc. Now Working From Meredith’s Playbook
When Randall Rothenberg's book, Where The Suckers Moon: An Advertising Story, became available from Knopf on October 25, 1994, I purchased the book and read every word. Because it's a great story about a great ad agency, told by a great journalist who had unprecedented access to the players. Since then, Rothenberg has gone on to work as senior director of intellectual capital at Booz Allen Hamilton and lead …
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