M&C Saatchi/Los Angeles recently completed a new brand campaign for the New Mexico Tourism Department. The :30 spot launched December 18, during ESPN's national broadcast of the 2010 New Mexico Bowl. "Epic in its diversity and beauty, New Mexico's impact on visitors is often quite subtle," said Michael Cerletti, Secretary of the New Mexico Tourism Department. "Our hope is that the 'Enchanting Moments' campaign will …
You’d Think A Site Named FINS Would Be Pro Pet
Leave your pet at home? That's the job seeking advice provided by FINS, which is owned by Dow Jones, the publisher of The Wall Street Journal. I guess FINS is a career site for the slightly addled. …
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Yahoo! Mail Takes Users On An Animated Fantasy
New work for Yahoo! from Goodby Silverstein & Partners: Production Company: Blacklist Animation Studio: SDF-1 Studios …
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One Part Chain Gang, Another Part Houdini–Lexus Pushes The Product Testimonial Envelope
In an extreme product demonstration, Lexus and Team One suspended a chain of 2011 models from a crane to showcase the structural integrity of the cars. Director Iain MacKenzie of Paydirt wanted the fiilm to look clean and simple but with a strong graphic feel to juxtapose the yellow color of the $375,000 LFA concept car, which appears at the end. Group Creative Director Jason Stinsmuehlen was particular about the …
Checkers & Rally’s Gets Its Feast On
Charlotte-based interactive design agency MODE has been busy cooking up some digital chops for its Checkers & Rally's Restaurants client. Beyond creating and maintaining a new website, and social media efforts across Facebook, Twitter, and YouTube, MODE is also responsible for extending the digital experience through promotional microsites, franchise development, paid digital strategy, search engine optimization, …
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Bankers Beat Their Drums For A Change
Brand Communications of London works with Ecobank to provide the group with creative solutions across its affiliates in 29 African countries. Ecobank aims to support cross border trade, create accessible financial services and develop products tailored for specific customers. …
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Is News Naturally Shocking?
Memeburn Editor, Jeremy Daniel, asked Janet Heard, Nieman Fellow and Assistant Editor and Head of News at the Cape Times in South Africa, about the status of blogging at the moment in US journalism? JH: Everybody seems to have a blog in the US, not just freelancers. Journalists working for traditional media often have their own personal blogs, but many are linked to the newspaper's web sites. One of the first things …
Hey Look, We Can Kick A Man While He’s Down And Get Away With It.
Friend of AdPulp, Steffan Postaer, was ousted from his high profile job at EuroRSCG/Chicago last week. Dan Goldgeier sent me a note about it and a link to the Agency Spy post. I read through some of the horrendous comments--the first of which is titled "Nice Altoids, Asshole"--and basically shrugged. Since when does a guy who makes ads for a living deserve to be dressed down by anonymous detractors in a public …
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