This is a guest post from AdPulp Contributor, Charlie Quirk. PORTLAND--A mixed bag of ad industry professionals, educators and students eager to glean nuggets of wisdom from an equally eclectic bag of presenters gathered last Friday for TedxUOregon, held at the University's Turnbull Center in Portland's Old Town district. With his luminous silver mane glistening under the spotlight, Edward Boches, Mullen's Chief …
Know Your Usage Laws. Or Pay Up.
I don't think I'll try to pull an appropriate image for this post. From SFGate.com: In May, 2010, with the assumption Web images without copyright notices were "public domain" and free to use, a Webcopyplus copywriter used Google images to find an unmarked 400 x 300 pixel scenic photo to complement an article for a tourism client's blog. In December, 2010, the client received a formal cease and desist demand and …
J. C. Penny Caught Slumming In The “Subterranean World of ‘Black Hat’ Optimization”
According to David Segal of The New York Times, J. C. Penny gamed Google's search results and is now paying the price for its actions. At 7 p.m. Eastern time on Wednesday, J. C. Penney was still the No. 1 result for "Samsonite carry on luggage." Two hours later, it was at No. 71. At 7 p.m. on Wednesday, Penney was No. 1 in searches for "living room furniture." By 9 p.m., it had sunk to No. 68. It seems J. C. Penny …
Extreme Personalization In Social Channels Is The New Black
When Old Spice's man on a horse started making videos that addressed consumers directly, a viral star was born. Now, ATT wants some. At this time, 2353 people have gone to ATT's Facebook Page to offer a Valentine's Day message to a loved one in hope that it will be shouted from a mountaintop by a mountain man. …
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An Advertising Week Podcast Featuring Yours Truly
I've hosted some podcasts for Talent Zoo and have been a guest panelist on Bob Knorpp's BeanCast, but I'm not sure I've ever had my own advertising-related life and career become a topic of discussion. Until last night. I was a guest on The Advertising Week Social Club Interview, hosted by Doug Zanger. Take a listen if you're interested in hearing me babble a little. I'll give you his synopsis: Dan Goldgeier of …
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This New Honda Civic Spot Has A Neat Beat Poetry Vibe About It
"They love knocks and clanks and clunks..." And I love well-crafted copy. Agency: RPA …
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The 4Matic Formation
The following commercial features the all new Mercedes C-Class choreographed on top of frozen Spray Lake in Alberta, Canada. During the shoot, cameras froze and lenses popped as an unexpected snowstorm hit. Blustery, blizzard-like conditions weren't written in the script, however the agency and the crew decided to work with it enduring brutal sideways winds. With the exception of one composite, all shots were …
Walgreens’ Pharmacists Recommend The Store Brand
According to The New York Times, Walgreens is investing in its own brand of merchandise and encouraging consumers to opt for the store brand. The campaign is the first time Walgreens has gone beyond Sunday newspaper circulars and in-store signs to advertise its own brand. The campaign emphasizes the affordability and quality of the Walgreens brand products and uses the store's 26,000 pharmacists as a central …
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